Affiliate marketing has taken over the internet as one of the most sustainable ways to create an income stream. It is a way to generate traffic and turn them into leads for earnings either as an individual or an affiliate company. In the trading context, affiliates promote the products and services of a broker and earn a commission from each transaction.

To succeed in the highly competitive Forex industry, you must constantly upgrade your affiliate marketing knowledge and strategy. This ever-evolving industry requires you to stay up-to-date with the new affiliate marketing techniques to stay afloat in the competition. 

Want to be a successful affiliate marketer in 2023? Get to know the latest affiliate marketing trends and upgrade your game.

Partner with Compliant Influencers 

Social media has become the most popular digital marketing and social interaction method. Today, it’s probably the absolute advertising and social marketing platform, most notably TikTok and Instagram. Thus, advertising your affiliate broker’s products or services on social media is a wise strategy and can have a massive impact on the outcome.

The great thing is you don’t have to start an account from scratch and build your audience excruciatingly slowly. You can find established personas on those platforms and partner up with them to grow your affiliate network.

Influencers with large numbers of followers can be a true asset to your marketing strategy by bringing significant organic traffic and spreading brand awareness about the broker you wish to promote. 

A partnership with an influencer for the purposes of affiliate marketing can also be cost-effective. Nano or micro-influencers (with up to 25k followers) usually have affordable rates, while having a big enough reach to make a difference for your affiliate goals. 

Bear in mind, though, that you must partner with an influencer who complies with and follows the marketing guidelines.

Third-Party Cookies

The use of cookies has been in place since the invention of the internet. It is the only way for businesses or individual professionals to track purchases, making it an invaluable marketing tool for your affiliate business. 

Contextual targeting is an advanced form of marketing that allows marketers to select from an array of sponsored content to be displayed on a user’s screen based on the content they’re viewing. 

Cookies constitute an indication of consumer behaviour and patterns. Marketers can create customised, targeted ads for their products and services by studying the cookies and using them as guidance (in line with marketing guidelines). When consumers see ads of their preference, they are more likely to click on them and make a purchase.

Cross-Device Synchronisation

The advancement of technology brought a number of different devices we can use for our daily tasks. Mobile devices are, of course, the leading method but others are used as frequently too.

Today, online phone shopping has dominated consumer behaviour, even in the Forex context. According to some brokers, more than 20% of all trades are executed on mobile devices.  

Cross-device tracking is used for customised, targeted ads to specific clients. Thus, synchronising one’s devices appears very beneficial for your affiliate marketing strategy. However, the matching of the client’s devices must be done correctly to avoid unwanted or irrelevant ads.

The top three 2023 forex affiliate marketing trends in a nutshell:

Forex affiliate marketing remains a profitable yet competitive industry. So long as you implement the most up-to-date marketing techniques, you can increase your affiliate network and income. So, here are the major trends in 2023:

• Partnership with Compliant Influencers – social media influencers have established large followings, so partnering with them can be extremely beneficial and cost-effective for your affiliate audience and your broker.
• Third-Party Cookies – understand consumer behaviour with the cookies policy and give your potential clients targeted ads about Forex services and products they cannot resist. 
• Cross-Devices Synchronisation – don’t miss out on a potential client by failing to match all of their devices. People often trade on their phones, as well as other devices and by synchronising all of their devices means that your customised ads will always reach them.

About BDSwiss
Our multi-awarded Partnership Programme enables anyone with a strong network in the financial services field to monetise their traffic and benefit from our optimised conversion tools and competitive remuneration plans. Here are our latest awards:

• “Best IB/Affiliate Programme, Africa 2023” – Finance Magnates
• “Fastest Growing Multi-Asset Broker, LATAM 2023” – Gazet International Magazine
• “Best Partners Programme, 2022” – International Investor Magazine

Not a partner yet? Join the BDSwiss Partnership Programme as an IB, Affiliate or Master Trader.

Let’s get some housekeeping definitions out of the way before jumping into this – affiliate marketing in a forex context is when you direct traffic, in this case potential traders, to an external broker’s trading site and/or platform. 

While that might sound like a simple enough process and workflow, there are numerous components that determine the success or failure of a forex marketing affiliate. The only way an affiliate partner gets paid a commission is when a lead, a prospective customer, converts by clicking through their link, signs up to the broker and funds their account. 

That immediately begs the following questions: 

• How do you qualify your traffic, and filter out people who have no intention of trading?
• How do you ensure people who land on the broker’s website make the final and most important step which is, fund their account? 
• How do you turn interest and intention into action?

Here are 5 affiliate marketing tips that can boost your earnings in 2022.

1. Offer Valuable, Actionable, Free Content

We live in an era where content is king. Brands have understood and embraced the value of storytelling and consistently shower their clients, followers, and prospective clients with content that’s both informative and educational. 

Communicating through content, they build bonds of trust and reliability with their target audience. Gone are the days where every piece of content issued by a company had the sole purpose of selling or upselling. People consume content for pleasure, knowledge and personal development. 

This is exactly what modern-day affiliate marketer should keep in mind when they are creating their lead-generation content. Try to nurture instead of force people into trading. Help them see the value it can bring to their life and most importantly show them how to do it. 

People are thirsty for knowledge, for tips that can give them an edge over competition. Spending time to craft content that makes them better traders will break the ice, the barrier between affiliate marketer and potential client. People will show their gratitude for the quality of content by moving along the sales funnel and get closer to funding their account. 

What’s important to note is that actionable content always ranks higher. Usually, customer intent is tied to learning how you can do something. Content like how-to guides, tips, strategies, and tools will see more favourable results.

2. Choose The Right Forex Partner 

What’s the point of doing all the hard work, finding new traders, nurturing them and having them ready and excited to start trading, if the end-destination is unprepared or unequipped to host them? Choosing the right forex partner to work with is the foundation of any successful forex affiliate marketing effort. 

Things you should be looking at are:

• Brand reputation 
• Ease of customer onboarding
• How customer-friendly is the platform
• Reporting transparency
• Customer service rating 

If the affiliate programme you’re enrolled in ticks these boxes, you have a solid basis to drive your earnings to new heights.

3. Iterate, Adjust, Improve 

The forex industry is as dynamic as an industry can get. Sitting still and resting on your laurels is a guaranteed way to go out of business. A successful affiliate marketer is someone who understands the ever-changing nature of the industry and is always prepared to make the necessary adjustments. 

When we talk about adjustments and changes these could refer to: 

• Content format and mediums e.g. guides, how-to, emails, webinars 
• Topics e.g. trader interests shifts daily, from trade talks to war and pandemic 
• Influx of new information e.g. present them with new offers

4. Pay Attention to Design and Asset Development 

First impressions matter – we’ve all landed on pages that were too ugly or too slow to keep us engaged and made us bounce within seconds. People are bombarded with content and information on a daily basis and in order to earn their time and attention, you need to invest in the design and technical configuration of your content. 

Whether you’re creating a landing page, an email, or a banner, your design needs to be minimal, crisp, and to the point. Elements need to work harmoniously, load as they should and help the user have an unobstructed, seamless experience.

5. Keep Links Short and SEO-Friendly

Affiliate links are usually long, ugly, clunky and not inviting to click on. To give yourself a better chance for higher CTR, pay attention to the length and composition of links. 

According to research by SEO-authority website Backlinko, URLs that contain a keyword have a 45% higher click through rate compared to URLs that don’t contain a keyword. Different research by the same company showed that the average URL length for a top 10 result in Google is 66 characters. 

Keeping your link short and including the name of the broker in the link can see your CTR spike through the roof.

About BDSwiss Partnership Programmes

Awarded ‘Best Affiliate Programme’ in 2020 by the renowned Global Banking and Finance, the BDSwiss Partnership programme is one of the most competitive in the industry, featuring high commissions, sub-referral plans, and added rewards. 

Not a partner yet? Join the BDSwiss Partnership Programme as an IB, Affiliate or Master Trader.

Forex affiliate marketing is a fantastic way to generate additional income. However, to succeed as an affiliate marketer in 2022, you need to put the right materials and content in front of your audience. Since competition is tough, engaging your audience effectively with targeted content goes a long way but creating it can be time-consuming and difficult.

At BDSwiss we recognise the significance of strong marketing funnels for our affiliates. We therefore offer an array of marketing tools including banners, links, and promotional landing pages to help our affiliates gain the most of their relationship with BDSwiss. Designed to cater to those with a strong online presence, our affiliate partnership programme is trusted by over 17,500 registered partners from around the world. 

What Tools Will You Have Access To As a BDSwiss Affiliate?

Our BDSwiss Partnership Programme offers clients and partners the opportunity to access one of the most competitive affiliate programs in the forex industry. As a transparent, multi-awarded broker, we want to offer our partners the opportunity to utilize us in their marketing strategies. Some of our top features, include:

• Access to an affiliate portal that includes marketing materials which were approved by our compliance department and which you can use from day one including links, landing pages, and banners. Our marketing teams can also help you create custom landing pages, email templates and any other individual digital materials you may need to help you promote your affiliate business.
• Our Master Trader Programme allows you to share trading strategies with your referrals, helping you earn even more from any profitable trades.
• Our marketing team can help you build custom campaigns to expand your reach even further.
• We offer quick onboarding for referrals, as well as dedicated call center to help new clients set up their trading accounts.
  

We Give Your Referrals More

BDSwiss offers a wide range of products and services designed to optimize your clients’ experience. Familiarizing yourself with our conditions, tools, and services will help you engage your clients and entice them in trading with BDSwiss:

• Our inhouse team of financial experts hosts daily, weekly, and monthly webinars and videos on market updates and insights.
• Research and analysis portal that provides 24/5 market coverage and leading financial commentary through a series of live webinars, video briefs, and daily articles.
• A comprehensive Educational Academy that contains a variety of educational resources for traders of every skill level.
• Award-winning trading conditions – advantageous spreads, low minimum deposit requirements, minimal account fees and more.
• Tailored account types with exceptional conditions designed to meet the needs of every trader.
• Multiple trading platforms to choose from, such as the MT4, MT5, BDSwiss WebTrader and Mobile App.
• Full access for both you and your referrals to our suite of exclusive trading tools including Autochartist, Trends Analysis, Trading Central, Trade Companion and more.
• Superior execution speed — 94% of our traders are executed in less than 0.01 seconds!
• 24/5 multilingual client support as well as personal account managers for VIP referrals. 

Not a Partner Yet?

Featuring high commissions, sub-referral plans, and added rewards, the BDSwiss Partner programme is one of the most competitive and lucrative programmes in the industry. 

BDSwiss Partners’ Programme was awarded ‘Best Affiliate Programme’ in 2020 by the renowned Global Banking and Finance Review, and includes 17,500 partners across 180 countries. 

It only takes a few minutes to join the BDSwiss Partnership programme as an IB, Affiliate or Master Trader partner. Learn more about our partnership opportunities and how they can benefit your online traffic or introducing business by visiting the BDSwiss Partners page.

At BDSwiss, we’re always looking for ways to help our partners, clients and affiliates to gain more from their experience with us. If you are a seasoned trader, you may be interested in sharing your strategies with other traders. Less experienced traders can opt to copy your trades and in return you will receive additional earnings on top of the commissions you make as a BDSwiss Partner.

Why share your strategy?

As advocates of unbiased, educated trading, BDSwiss created the Master Trader programme with the intention of helping new investors to manage the trading plans better by having the option to copy the trades of a more experienced trader. Copy trading is particularly helpful to traders who find financial markets overwhelming and would like to have the option to start and stop copying the trades of a seasoned trader as well as maintain the option to trade independently. Traders are thus given full control of their account and full transparency when it comes to the Master Trader’s performance. 

BDSwiss’ award-winning Partnership Programme offers IBs and Affiliates a variety of different ways to maximize their returns on their introduced traffic- one of those, is offering their referrals the option to follow and copy their strategies. Some of the benefits of our Master Trader programme include:

• Increased client engagement by sharing trading strategies that your clients can automatically follow.
• Flexibility and transparency; your referrals can view your performance and decide if they want to copy your strategies or not. 
• Getting started is simple; your referred clients will be able to replicate your strategies as you trade on a live MT4 Account.
• More returns – your potential earnings will increase due to a combination of your commissions and direct revenue share on all the profits of your strategy’s followers. 

How to become a Master Trader at BDSwiss

To start sharing your trading strategy with your referrals, you first need to sign up as an Affiliate Partner with BDSwiss. Then, you will need to proceed to activate our copy trading feature. Your clients will be able to see your strategy on their dashboards as you place your first trade.

You will be able to set a specific payout plan with the help of your dedicated partner manager, and receive ongoing support and assistance as you build your network of referrals. Finally, as a Master Trader you will be able to earn on top of your commissions by charging a Performance Fee on client profits.

About BDSwiss Partnership Programmes

Awarded ‘Best Affiliate Programme’ in 2020 by the renowned Global Banking and Finance, the BDSwiss Partnership programme is one of the most competitive in the industry, featuring high commissions, sub-referral plans, and added rewards. 

Our partners have access to a comprehensive suite of marketing materials and resources, designed to help optimise conversion. Currently, the BDSwiss Partners network includes 17,500 partners across 180 countries. 

Not a partner yet? Join BDSwiss’s Partner Programme as an IB, Affiliate or Master Trader.