Why are Multi-Channel Campaigns So Effective?

March 13, 2019

Forex and CFD audiences are becoming increasingly complex and like every consumer, they use a multitude of different channels. The days when a single message through a single channel sufficed to reach your entire follower-base or audience are long gone. Nowadays, audiences move sequentially between computer, smartphone, tablet and TV – or use them simultaneously, according to context and in order to be more efficient. As forex affiliate marketers communicate with their audiences, it is imperative that they understand this fundamental aspect of the user experience – and tailor their marketing strategies accordingly.

Simply put, Multi-Channel marketing refers to the practice of communicating with audiences across multiple channels to maximize the possibility of engagement. What that means is that a forex affiliate marketer would cohesively leverage mediums to reach the end-user like:

SMS
Email
In-App Message
Push Notification
Web Push Notification
Web Messages

Creating a solid online presence requires running your campaigns across multiple channels. When done right, multi-channel interactions can amplify your online reach. According to statistics provided by marketing hub Optimove, the average adult is connected to the internet via 4.5 devices, and with the advancement of the IoT, that number is only poised to grow. As a forex affiliate marketer, reaching your audience exclusively through one channel or one device means that you’re losing a lot of potential touchpoints and valuable leads.

Why is multi-channel strategizing important for forex affiliate marketing?

Multi-channel campaign management enables forex affiliate marketers to promote their partner brokers across websites, mobile, social, email and call centers. According to another marketing research conducted by Optimove overall, multi-channel campaigns receive a 14% response rate. Meanwhile, single-channel campaigns received a response rate of 10.2%. These results spell a 37% increase in response when using a multi-channel campaign compared to a single-channel campaign.

Multi-channel campaigns are critical in today’s super-connected world. Different people are more receptive to communications via different channels, different types of messages work better over different channels, and repeating a message via different channels is much more effective than repeating it via a single channel.

What are the benefits for you as an affiliate marketer?

Let’s start with the obvious, multi-channel campaigns enable you to reach more people, more effectively, through a number of channels; which also translates to improved conversion rates and ROI. Multi-channel campaigns also enable you to create an intelligent engagement strategy, using data to understand usage patterns on a daily basis. What is more, multi-channel campaigns will make your forex affiliate website or chanel appear more serious, established and in simple terms, more legitimate. Say that you promote a broker via free educational webinars. Subjecting your target audience to multiple impressions can reinforce the need for your webinars, and increase “back of the” mind awareness of your name and educational offering.

Last but not least, multi-channel campaigns have been found to improve customer’s lifetime value. According to Google, multi-channel users will have a 30 percent higher lifetime value compared to single channel users.

How to build a successful multi-channel campaign

The key here is consistency. Try to keep your design, tone and message consistent across different channels. This will help your followers identify your name or website more easily. By managing campaigns across multiple channels you’re creating a presence for your website or channel in your clients life. If you treat each channel separately you will fail to deliver consistency. Instead try to run campaigns that present a sequence of messages, like telling your audience a story, across multiple channels.

Sources: Optimove blog 8/3/2019 12:30 PM GMT, LeadForensics 8/3/2019 12:30 PM GMT

How Dedicated Support-Centers Can Maximise Your Earnings as a Forex Partner

February 12, 2019

Partnering with a broker that maintains highly organised and efficient support centers can have an immense impact on your monthly earnings and overall success as a forex partner. A successfully managed support center guarantees high conversion rates, an optimal customer experience and a longer customer lifetime value, all of which lead to greater trading volumes. Successful brokers understand that a support center’s main purpose is to gain and retain clients so that they don’t defect to the competition; to do this a support center needs the know-how, organisational structure, training sessions, as well as the proper performance tracking and rewards that will keep the teams motivated. That being said, maintaining productive support centers that keep conversion and retention rates at record highs is no easy task. There are a number of key aspects and characteristics that you as an affiliate marketer or IB should be looking for when trying to assess a broker’s support center.

Sales, Retention and Support
The most successful forex / CFD brokers are those that employ client-centric support teams covering clients’ lifecycle, with sales and retention staff. As BDSwiss Head of Conversion Angelos Christofi notes “It’s critical to strategically run the conversion services function, with overall responsibility for quality and revenue. From the moment a new lead comes in, you need to have a strategy to smoothly onboard it, providing 5 stars support and the best customer experience. Having this in mind, we built our teams accordingly, based on the channels driving the traffic and with appropriate funnels based on each client lifecycle, to drive incremental business and improved ROI.”

Experience Matters

The forex industry is highly competitive, making the initial inbound call by a prospect possibly the only chance the broker has at winning the client. Due to the specialized nature of the forex industry, experienced support staff is a key ingredient to a successful support center. The retail forex industry has a steep learning curve and similar to any niche business sector, the forex industry has its own vernacular. Hiring experienced professionals that have a thorough understanding of CFD trading, forex trading platforms and how key market events can affect price direction is therefore crucial to a support center’s overall success, as they indeed add value for the customers. Especially for new traders, who require greater guidance, an experienced account manager is super important.

Training, Training, Training
In such a highly competitive arena such as the forex industry, complacency is not an option! A broker needs to not only hire the right talents for the job but also spend time, money and resources to introduce them to the company’s internal processes and procedures, update them on all running campaigns and promotions, ensure that they understand the dos and don’ts with regards to regulation, as well as educate them on the company’s conversion and retention objectives, best practices and strategies for building client rapport. What is more, a successful broker needs to build a culture of continuous learning and ensure that its sales agents, account managers, support staff, retention officers and anyone maintaining direct contact with clients and therefore contributing to acquisition and retention, have the right guidance, support and specialised training so that they constantly improve their performance.

Multilingual Equals Multicultural

The global appeal of the forex industry has created the need for multilingual and multicultural support centers that can truly cater to a varied and culturally diverse client-base. Forex brokers therefore need to ensure that their acquisition, support and retention teams not only cover a multitude of languages on a 24 hour basis but also that their agents come from varied background and have the right cultural sensitivity to truly understand the client’s perspective and accommodate his or her needs.

Tracking and Rewarding Performance
Applying accurate support center metrics that measure the performance of a broker’s agents is also a key component to optimising conversions. Proper tracking allows for efficient monitoring of conversions, upselling, support and retention efforts, while it also enables a broker to properly reward and encourage agents to meet business goals. What is more, incentives help keep support center teams motivated can create an environment of healthy competition that increases productivity.

How BDSwiss’ Optimised Support centers Reflect On Partner Revenue:

BDSwiss multilingual support centers cover more than 20 languages and operate on a 24 hour basis to ensure that our partners’ referrals receive timely and efficient support. Maintaining a strong organisational structure, we further ensure that our global support centers from Berlin to Kuala Lumpur have the knowledge and expertise necessary to best cater for the needs of our ever growing client base. Having a deep understanding of our CFD products also enables our agents to give traders thorough information and ensure that clients have a clear understanding of the benefits and risks involved in trading forex and CFDs. Our support centers can provide added services that educate the client such as one-on-one sessions, platform walkthroughs, strategy assessment and assist with any issue at hand.

As Angelos notes, “At the end of the day everything from our company’s revenue to its market reputation, boils down to customer satisfaction and long term loyalty. We therefore optimise our support centers by mentoring, monitoring, training and motivating our teams, in order to ensure that our partner’s referrals get the best possible trading experience. At BDSwiss we make sure our support centers are 100% aligned to our partners goals, we give their referrals the best possible service which translates to longer lifetime value, higher trading volumes and greater returns.”

Affiliate Marketing Through Social Media – Tips from Top Affiliates

January 14, 2019

Using social media for affiliate marketing can be very effective in expanding your reach as a marketer. However, it’s important to make sure your social media posts are not created for the sole purpose of spreading your affiliate or website link. Posts without value are posts that will eventually cause your audience to lose interest, rendering your efforts of using social media for affiliate marketing useless. Intrusive advertising methods and spamming are some of the worst practices when it comes to affiliate marketing and social media.

1. The 80-20 Rule
Rogers Michael Stevens, the author of Affiliate Marketer Training blog notes that when using social media, it is important to make sure you provide actual value to your followers. An easy method to ensure that you are not spamming your audience in your social media is using Stevens’ 80-20 rule: “On my social media platforms I like to have 80% of my posts as entertainment or education purposes only and only 20% of my posts have anything to do with promotions.”

You can’t just put up hundreds of posts every day that are essentially advertisements. It gets old fast and most people view it just as bad as spam. It’s ok to throw in some relevant ads once in a while, but the majority of your posts and updates on social media should not contain affiliate links or links to sales pages on your website. This is especially true for new affiliate marketers who have only recently established a following, they need to ensure that they build trust first and monetize later. That being said, it is also important to make sure you are also addressing the right audience with your promotions or product. Even if your promotional posts are restricted to 20% of your posted content, your audience can still lose interest, if your advertised products or services have nothing to do with what your audience is looking for.

2. Focus on high quality products

If you’re promoting lower quality products and services, regardless of your post quality, the look of your link, or the visual or video use, you’re most likely not going to have much success. It is important to remember that just like the digital space; online audiences are ever evolving and have become very sensitive to product quality as well as ponzi schemes, scams and false claims. When it comes to forex affiliate marketing therefore, it is important that you choose to partner with a transparent, regulated broker with long standing market reputation.

What is more, you will have an easier time praising the merits of a broker with a solid market presence and you will be more motivated to back a trading service that you really believe in. Ultimately, if you manage to impress your audiences with a quality broker, they’re more like to do the word of mouth marketing for you, sending other interested parties your way. While focusing on as many brokers as you can, regardless of quality, may seem like the way to get more from social media for affiliate marketing, you are doing yourself a disservice in the long run, as your audiences will soon come to distrust your recommendations.

3. Stay Active

It is simple, the more active you are on social media, the more exposure you will get and the more followers you will acquire over time. Also be sure to stay active in the comment sections. If someone replies to a tweet or an image on Facebook, be sure to respond. This helps build a rapport with your followers and establish a loyal community that trusts and follows you. This will not only help you increase your earnings but it will also allow you to get inside the minds of your target audience.

4. Deliver Excellent Quality Content

CEO of MobileMonkey, Larry Kim underlines that when it comes to affiliate marketing and social media, context is Queen and content is King. Producing quality content, be it for entertainment, educational or promotional purposes is key to your success in social media. Instead of constantly promoting products and services, start by creating and sharing great content that your audience will enjoy.

5. Using ads

When it comes to forex affiliate marketing and social media, the truth of the matter is that the use of paid ads is essential to your success. Selectively promoting your top content on social media and building your remarketing audience by tagging site visitors with a cookie is one of the simplest and most widely used strategies when it comes to affiliate marketing. Applying behavioral and demographic filters on your audience and remarketing lists for search ads can also help you decrease your cost per click. Facebook’s “Relevancy Score” also influences your cost per click and it is a crucial metric. You can increase your quality score for Twitter and Facebook by increasing your post engagement rates. A high quality score is great because you’ll get a higher ad impression share for the same budget at a lower cost per engagement.

6. Use Helpful Applications

Growth editor at Buffer, Alfred Lua, suggests experimenting with different multi-platform applications such as Hootsuite and Buffer to save time and money, if you are new to affiliate marketing. Both offer advice as to when the best time is to post, or let you decide for yourself. Most of the biggest social networks are covered by both, although as they are freemium, which means that you’ll need to decide what core features you need in order to better promote your site or channel on social media. For a small-scale affiliate with a few stories per week and two or three social channels, the free versions of Buffer and Hootsuite are probably sufficient.

Sources: wordstream, socialmediaweek, onlineaffiliateworld, affiliatemarketertraining as of 8:30 GMT, Jan 10, 2019

How I’ve Seen Forex Affiliate Marketing Change Over the Years: An Interview with Raphaël Coffin

December 17, 2018

The marketing affiliation scene has changed dramatically over the years, with a great number of businesses now relying almost solely on affiliate marketing for expanding their presence and scaling the reach of their products and services. When it comes to the forex / CFD trading industry, it is no secret that affiliate marketing has been an integral part of the marketing strategy of the majority of brokers. In fact, we’ve witnessed an aggressive broker race to on board the most talented affiliate marketers in an effort to expand their online presence and build a robust partner network. BDSwiss Senior Affiliate Manager Raphaël Coffin, counting more than 5 years industry expertise and currently leading our company’s affiliate team in the Berlin office, comments that the affiliation landscape is extremely dynamic and will continue to evolve as an industry in the foreseeable future.

– How has affiliate marketing changed over the years in your experience Raphaël?
Over the years affiliate marketing has proven itself a viable customer acquisition channel, however the affiliate marketing industry had quite humble beginnings. In fact, the concept of affiliate marketing existed long before the internet was around. If you think about it, any referral program in which the referrer receives a commission for driving new business, is an example of affiliate or performance-based marketing. The internet simply revolutionised the industry. In its early digital era, affiliate marketing was mostly associated with retail corporations. Amazon was one of the first companies to launch its partner program in 1996 and by 1998 the first two affiliate networks emerged. So we are talking about an immense industry built in a very short time span. In fact, by 2012, in the UK, affiliate marketing represented 6% of the country’s online economy according to the national Internet Advertising Bureau. During the early years of affiliation, there were a lot of issues; many brands with affiliate programs couldn’t determine if their affiliate traffic was incrementally lifting sales for example and affiliate remunerations were not very competitive or transparent. Today, the picture has changed dramatically and affiliate programs now offer more value than ever before, especially when it comes to the forex trading industry.

– How would you describe the current situation in the forex / CFD affiliate marketing industry?
The forex affiliation has evolved into a highly dynamic industry with immense potential. Forex affiliate marketing is now considered a vital part of the marketing strategy of forex brokers. In the last few years, the forex affiliate industry has become highly competitive, with brokers offering great rewards, high remuneration, advanced tools and dedicated support to their partners. Brokers today invest heavily in affiliation; in fact the broker-partner relationship has changed drastically in the last decade as both parties have become more demanding of their partnership. Partners demand constant communication, better marketing and tracking tools and more competitive remuneration, while brokers expect high quality traffic and quality branding that presents their brokerage in a fair light.

– Which is the biggest forex affiliate marketing trend in 2018?
For me personally, 2018 was the most innovative and exciting year for forex affiliate marketing. To be honest, in all the years I’ve worked in affiliate marketing, there’s never a boring day, there’s always some new angle to explore, an exciting campaign, a bright idea or new approach, and of course, fresh, out of the box trends to be explored in the broader affiliation market. When it comes to 2018, we’ve seen some major shifts in the broader affiliation industry, brought upon primarily by millennials’ need to explore new concepts, traffic sources and channels. With the rise of self-publishing tools and social media marketing, the global population of affiliates has grown substantially. We’ve seen niche influencers entering the arena, along with crypto-trading educators and forex vloggers. These new types of forex affiliate marketers often have very targeted audiences, which helps drive warm leads to their brokers.

– What are some of the challenges that forex affiliates are facing today?
From a partner’s perspective, forex affiliate marketing comes with its own set of challenges. With the rise of social media, audiences have become savvier and more skeptical of traditional affiliate marketing methods. Trading audiences in particular now demand quality content with a strong, original voice. They want honest opinions and reviews of the brokers’ services and products. Above all else, audiences demand authentic interactions and authentic messaging. Moving into 2019, the affiliation industry will become even more competitive with brokers and affiliates having to work even harder to meet the demands of their audience and clients. As audiences get more tech savvy and demanding, affiliate marketers will have to find new innovative ways to promote their endorsed brokers.

– How does BDSwiss help its forex affiliate marketers?
At BDSwiss we make sure all our partners receive first rate support. Our Marketing and Affiliates teams align their efforts 100% with our partners and work closely together to achieve their common goals. We further maintain constant communication with our partners, offering regular updates on our latest marketing campaigns, branding efforts, best practices, regulatory changes and overall business strategy. What is more, we have established automated marketing funnels, based on each client’s current lifecycle stage, which has allowed us to optimise our partners’ conversion rates. In 2018, BDSwiss doubled its partner program budget and on boarded a great number of industry affiliates experts to offer high-level support. The launch of our brand new partners’ portal and blog also adds to our efforts to support our partners’ community.

– What does the future of forex affiliation look like?
I think it is now clear that forex Affiliate marketing has a very promising future, it has withstood the test of time and has managed to become an integral part of the overall marketing strategy of brokers on a global scale. The future for forex affiliate marketing is clearly very promising. Looking ahead to 2019, BDSwiss also plans to continue to invest in its partner programs and affiliate marketing with increased budget, bigger teams, more events and refined campaigns.

Making It Big In Affiliate Marketing Without A Website! 5 Key Forex Affiliate Trends To Watch in 2019

December 5, 2018

Affiliate marketing has become a key source of online income for many tech-oriented millennials and marketers. Today forex CPA marketing offers some of the highest type of compensation and now, more than ever, it’s easier to meet a sustained income solely through affiliate marketing. As a forex affiliate marketer you need to be able to promote CPA offers on the right channels such as social media, forums and blogs, as well as multiple ad networks and other traffic sources. As a forex affiliate, it is also important to keep up with the latest affiliate marketing trends in order to be able to make the most out of your target audience and increase your commissions. So what are the hottest forex affiliate marketing trends for 2019?

1. Influencer Marketing Continues To Rise
Influencer marketing has become a vital digital discipline and has a big influence on any kind of affiliate marketing, but that’s especially true when it comes to forex and CFD trading. Because of the nature of online trading, influencers such as independent traders, market analysts, trading educators etc, can have an immense appeal and can attract quality traffic looking to learn more about online trading. If you don’t want to have the public exposure, you can always work with a number of influencers who can help you reach new audiences with your marketing efforts.

What’s important to remember when it comes to this relatively new marketing source is that authenticity always wins. As prospective clients are increasingly becoming distrusting of advertising and marketing, the great majority states that transparency is an important factor when deciding which broker to support. This number is even higher among millennials. Since people place more trust in humans than in brands, influencer marketing has been, and still is, trending up. Authentic content, generated voluntarily by fellow traders, is always a safe bet for forex affiliate marketers.

2. The Wealth Niche Is Still Strong
Wealth and Money was and probably always will be amid the 8 most profitable niche for affiliates. In 2019, millennials will be looking to invest. So the topic of online trading and its profit making potential are concepts that attract audiences. The more informational your website or online presence is on the risks and opportunities involved in online trading and the more thorough and unique your content is, the more traffic it will attract. What is more, if your content is supported by experts and professionals in their respective fields, your reviews, articles, videos or tutorials can be visited by thousands of prospective traders every day.

3. Social Media & Live Streaming
With an average of 3.2 billion global social media users, amounting to 42% of the global population, there’s no denying that social media holds immense potential. With numbers like that, social medias’ significance to online marketing cannot be ignored. Social media has become embedded in almost everyone’s daily life. Understanding the changes implemented in the social networks is therefore essential for affiliate marketers. And these can change a lot. The most popular social trends in 2019 and onwards are video, automation, live streaming and, as we already mentioned, influencers.

Live Streaming in particular, presents a dynamic and highly effective new communication tool used by a great number of influencers and marketers. Live Streaming is expected to dominate in 2019 and beyond. According to Go-Globe, currently live streaming accounts for two-thirds of all internet traffic. By 2020, it’s expected to account for 82 percent of all internet traffic!

What you should remember as an affiliate marketer is that dominating a single platform is not enough anymore. Your leads on Facebook are not on YouTube, and those on YouTube are different to those reading the content on your website. As such, the key to your success is to repurpose your content across multiple platforms relevant to your forex audience.

4. Quick Answers
Originally launched in 2014, Quick Answers are snippet-style listings of questions and answers in Google’s search results. When you search for a how-to question on Google, you’ll typically find them between the first sponsored and first organic listing. Savvy marketers, however, are now generating web content with the goal of appearing in Google’s Quick Answers. As forex affiliate marketers, what’s important to remember is that there are a lot of specific trading related questions that have not yet been defined in quick answers. This means that Google’s Quick Answers could be a great way to attract highly targeted organic traffic.

5. Micro-Moments Are Taking Over A Consumer Journey
Today’s consumers are bombarded by content, ads, offers, emails, push notifications and everything else. As the information load continues to grow on the web, users look for quick ways to find easy, concise and clear answers to their questions. It’s all about fast info consumption through brief videos, audio and key points. As an average individual already spends more than three and a half hours per day on their smartphone, brands and marketers have an increasingly harder time attracting the attention of their audience. That’s where micro-moment marketing steps in. The micro-moment is a new type of consumer behavior, which occurs when people reflexively turn to a device, usually a smartphone, to act on a need to learn something, do something, get to know something or buy something.

There are a lot of different types of micro-moments such as I-want-to-know moment, I-want-to-go-moment, I-want-to-do moment or I-want-to-buy moment. According to Google’s content marketing team, on average, Think with Google, users experience “micro-moments” 150 times a day. Why are micro-moments so important? Because people, in general, make instant decisions on what to buy, where to invest or what to learn more about during these very brief moments; which in turn gives you a window of opportunity of only a few seconds to catch their attention! Micro-moments work, because they provide consumers with the right information exactly when they need it. Ultimately, the whole consumer decision journey is a combination of these micro-moments across all channels and devices. The successful forex marketers of tomorrow will be those who are able to meet their audience’s needs in these micro-moments.

Looking to become a Forex Affiliate?

Explore BDSwiss’ Partnership opportunities and work with a world leading broker: https://www.bdswiss.com/partners/

Sources: Finance Magnates, The Balance, Think with Google 30/11/2018 9:00 AM GMT

Best Traffic Sources for Affiliate Marketing Pros & Market Trends for 2019

November 23, 2018

As a forex affiliate marketer understanding your audience and what they are looking for can help you better determine the channels through which to approach your traffic. There is a vast number of different traffic sources you can tap into. The question is which are the best traffic sources to use when it comes to targeting potential Forex and CFD traders and how can you best use these channels to attract quality leads.

What are your existing traffic sources?
Tracing the origin of each visit or session to your website is the first step to take when it comes to determining the most effective traffic sources. By understanding what your key website traffic sources are and which traffic sources are converting the most, you’ll be able to truly optimise your overall monetization strategy. That being said, there a number of major traffic sources that are rising in popularity in 2018 and onwards, and if used correctly they can help you attract high quality Forex, CFD traffic that will translate to a healthy number of FTDs and increase your commissions as an affiliate.

Search Traffic
When it comes to search traffic, Paid Ads or PPC and Organic Search Traffic should be your two constant concerns as a forex affiliate marketer. The key to attracting high forex converting traffic with search ads like Google Ads is really pinning down what your audience is likely to be googling for.

As far as Adwords is concerned, your Cost Per Click (CPC) is determined by the keyword you’re bidding for, and just how relevant your website and ad are to that specific keyword. The forex trading sphere can virtually cover almost any term related to finance and investing which means you may be able to find targeted keywords that are aligned with your websites niches and offer a healthy return on investment. It is also important to keep mind that while Google is the most visited website on earth, there are other online traffic sources for search engines out there like Yahoo, Bing, Baidu and many more

When it comes to Organic Traffic or traffic which comes directly from the search engine; the chances of conversion are 7 times higher. Having your website rank on the first page of Google for any online trading related search requires carefully curated content, consistency and good SEO skills but it definitely pays off! Google’s organic search listing is immensely powerful and can bring you a completely free source of quality forex trading traffic!

Social Traffic

There are tons of social networks available to buy trading related traffic, but as a Forex partner you definitely need to consider which are the best ones to run your ads or publish your content on. The social media platforms that you choose to use need to have a pre-existing audience interested in online forex and CFD trading. Channels like Facebook, Twitter and Linkedin are used by a healthy number of people interested in forex, finance and overall investing.

Once you find your key channels, it is crucial to set up your account and profiles correctly as social media channels can be a source of both organic and paid traffic. Targeting your audience is also key, so you will need to take into consideration what would be the key demographics, interests, age, etc. of your potential forex traffic. This will enable you to tailor ads around a specific user base.

A geo with a great deal of untapped potential when it comes to Forex and CFD products is South East Asia. Tailoring your social channels and ads to target these regions can help you tap into a fresh, tech-savvy audience that is increasingly growing interested in forex and CFD trading products and platforms…

For forex affiliate marketers seeking to target Southeast Asia traffic, educational forums and well-established social media platforms such as Facebook are the strongest traffic sources. In fact, Facebook is a key driver of growth across the region with Indonesia, the Philippines and Vietnam boasting more than 250 million users combined!

Mobile Traffic
Mobile traffic is currently the fastest-growing traffic source on earth. 5 years ago we couldn’t imagine advertising in developing countries! Now these countries love smart phones, which makes them an untapped audience with immense conversion potential. Mobile as a forex trading traffic source allows advertising in such untapped markets globally, allowing for cheap advertising spend with high ROIs. It is also important to remember that in developing geos access to a mobile phone is far easier than to a computer.

Remember that plenty of traffic sources like Facebook and Google have both desktop and mobile traffic. Ensuring that your website or ad is being displayed properly on all cell phones or how fast it’s loading can be a challenge to optimize for many affiliates. But the ROI potential is huge!

When it comes to mobile advertising, you can opt for:
– Popunders
– Redirects (users land on a specific URL and are instantly redirected to your lander)
– Push Notifications
– Banner/Display

Global Mobile Advertising Spending Forecast, 2013-2019

Source: eMarketer

Unsurprisingly, an increasing number of forex affiliate marketers are opting for mobile ads over web ads as the mobile realm allow for cheaper ad spends with higher revenues. Some of the most popular mobile advertising platforms include Millennial Media, iAd from Apple and AdMob from Google and they are very easy to use. Contrary to popular belief mobile media really isn’t really that complex, it actually works just like social media or paid web ads with the only difference being that the delivery mechanism is a smartphone or a tablet computer instead of a PC.

Final Thoughts
When it comes to forex affiliate marketing, paid traffic is very effective and can have a huge ROI potential if you do it right. It is always important to remember to constantly track your advertising campaign and to continuously optimize it based on the data you receive from your ad network. The key to making profit with paid advertising is proper strategy, tracking everything and continuously optimizing your ad campaigns to ensure best possible performance!

Affiliate & IB Forex Marketing Trends In South East Asia

November 21, 2018

Swiss Markets’ Director of Operations Gives His Exclusive Insights On Forex Partner Opportunities in South East Asia, in an Exclusive Interview Featured on Finance Magnates.

Southeast Asia is currently one of the most promising emerging markets for Forex/CFD brokers and their partners alike. With new audiences to be explored and an ever-rising demand for online trading products, Southeast Asia is currently one of the most promising regions for affiliates and introducing brokers. But how exactly can Forex partners expand their business in this burgeoning region and what are the challenges that they may face?

Chris Papageorgiou, Director of Operations of Swiss Markets

Director of Operations of the Swiss Markets brand ,Chris Papageorgiou shared his exclusive insights on partner opportunities in Southeast Asia in an exclusive interview with Finance Magnates. The interview touched upon the latest trends and challenges of the most burgeoning market for partners in 2018-2019. As Chris Papageorgiou notes, localised business development in Southeast Asia is thriving.

“With a population of almost 650 million people, Southeast Asia is a vast and highly promising emerging market that has relatively recently been introduced to the forex industry. The rapid economic expansion of different nations in Southeast Asia has brought about an increasing interest in online investments and trading Forex and CFD products.”

Partners interested in venturing into Southeast Asia, should also consider the challenges. As Chris Papageorgiou notes this is a fast-growing demanding market that is looking to trade with some of the most reliable and transparent brokers. There are a lot of fairly new and not well regulated brokers, that may not be able to provide the security, transparency and solid reputation required for high-end partners. What is more, brokers are facing numerous considerations regarding liquidity provision and maintaining relationships with the local banks in the region. It is therefore highly beneficial for brokers to have a local presence in Southeast Asia, ideally with manned offices in central locations.

“For brokers, contracting business with banks and liquidity providers without a local presence in Southeast Asia is nearly impossible. Local brokerage houses can only obtain liquidity and trading lines via local and registered market makers. In addition, domestic houses can secure exclusive credit arrangements that non-local brokers cannot compete with.”

Partnering with the right broker is therefore key for IBs and affiliates looking to venture into Southeast Asia. Ideally, their broker of choice needs to maintain local offices in the region and have an already established market presence. It is also important to partner with a broker that can offer your referrals a transparent and secure trading environment,

In terms of partner trends, Chris notes that Southeast Asia is a largely IB oriented region, with clients opting for a face to a face approach when it comes to choosing a forex broker to trade with. However, 2018 has seen a rapid increase in online Southeast Asia traffic.

“I think this translates into a very promising and highly unexplored market for online affiliates and IBs alike. The most popular channels for affiliates seeking to target Southeast Asia traffic are through educational forums or websites and well-established social media platforms such as Facebook. In fact, Facebook is a key driver of growth across the region with Indonesia, the Philippines and Vietnam boasting more than 250 million users combined.”

The most prevalent niches when it comes to targeting Southeast Asia as a Forex partner revolve around education as Chris reveals. This is a new audience of demanding Fin-Tech adopters that are curious to learn everything there is to know about Forex / CFD trading. They are looking into educational courses and videos, broker reviews, comparison websites, professional trader strategies by influencers, youtubers and bloggers and of course news sites and social pages that can keep them up to date with what is happening in the financial markets. When it comes to Introducing Brokers, educational seminars, workshops and gatherings can be a very effective tool when it comes to promoting forex and CFD trading to Southeast Asia audiences.

Swiss Markets’ robust partner network in Southeast Asia was a catalyst to the broker’s network-building efforts in the region. As Chris Papageorgiou reveals the cornerstone was set with the founding of new Swiss Markets offices in the heart of Malaysia in Kuala Lumpur.

“Having a local presence in Southeast Asia gave us an immense competitive advantage. We established an all-star multi-lingual team that introduced our products through a series of regional seminars and expanded our broader business development efforts in Southeast Asia. At Swiss Markets, we believe in sharing our experience with our partners and in supporting them every step of the way. We therefore choose to use in house support centers that comprise of experienced business developers instead of using of local call centers that cannot truly cater to our Partners’ needs.”

The BDSwiss Group, which includes both BDSwiss & Swiss Markets brands boasts a long-standing market reputation when it comes to product innovation, optimal support and full transparency. It shouldn’t come as a surprise that the BDSwiss Partner’s Program is enjoying great success in the Southeast. As Chris notes in his interview, the BDSwiss Group supports partners venturing into Southeast Asia with a full Partners Support Kit that includes localised marketing material, 24/5 dedicated support, local events and seminars, and innovative products and promotions to increase conversion and client engagement.

When it comes to remuneration, the BDSwiss Group maintains fair and transparent payment policies and procedures that keep their partners motivated to build long and fruitful collaborations. With unparalleled conversion rates of up to 37% and fully customisable payout plans, the BDSwiss Group presents some truly unique and lucrative opportunities for partners seeking to expand their reach.

“We offer our partners customised solutions, enabling them to create their own payout plans and ensure that we have the latest tools in place to help our partners keep track of their progress. Our partners understand that by signing up with us, they become part of the BDSwiss Group family. They don’t even consider switching to another broker, because they feel it’s just so easy and profitable to work with us.”

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Swiss Markets is a brand under the BDSwiss Group. Learn more about Swiss Markets Partners Program

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