New Payment Methods, Expansion Plans & Optimised Conversion Rates

New Payment Methods, Expansion Plans & Optimised Conversion Rates
August 28, 2019

As the BDSwiss brand continues to grow and expand, we focus on giving clients more by making sure that they enjoy absolute flexibility when it comes to their online transactions. To achieve this we continuously invest in new innovations and partnerships with top-tier payment providers that enable us to provide our traders with greater ease of access and a smoother experience when it comes to their trading transactions. 

 

With our latest venture to South East Asia, we have recently introduced a number of new payment methods to help accommodate the needs of our new audience. These include online banking via Safecharge and other payment methods such as Paytrust, RPN Pay, Zotapay, Fasapay and Payment Asia for clients coming from China, Thailand, Indonesia, Vietnam and the Philippines. 

 

In a continuously evolving forex and CFD trading arena, BDSwiss seeks to maintain its competitive advantage by offering its clients variety, transparency and security when it comes to payment methods. Deposits, transfers and withdrawals with BDSwiss are quick, intuitive, secure and free, giving the client the flexibility to complete their transaction via a number of local and international payment methods. BDSwiss charges 0 fees on deposits and they are absolutely no withdrawal fees for transactions exceeding 100 EUR.

 

Working with a number of reputable electronic payment systems has enabled us to substantially increase our inflow of clients who enjoy the possibilities offered by electronic funds. While offering a broad range of deposit methods helps us optimise our conversion rates by ensuring that clients have a smooth experience and are able to quickly and easily fund their accounts; giving clients a fast and pain-free experience when it comes to withdrawals also helps us cement our market reputation and expand client loyalty and lifetime value. Clients with a positive experience are more likely to keep trading in the long run and refer BDSwiss to their acquaintances. For BDSwiss Partners, this translates to longer referral lifetime value, a more solid business network and of course more lucrative returns.

 

Looking to the future, BDSwiss commits to continuously invest in new technologies and partnerships with top tier payment gateway providers which will in turn help solidify our presence in new and emerging markets. 

How to Monetize your Instagram Account Traffic

How to Monetize your Instagram Account Traffic
May 31, 2019

With more than 1 billion monthly users, Instagram is getting ready for global domination, threatening to dethrone even its millennial predecessor, Facebook. Instagram is undeniably an immensely powerful channel when it comes to marketing and affiliation. In fact, we’ve seen a wave of self-made influencers who then become very powerful affiliates and even brand ambassadors stemming the social media behemoth! There is no doubt that Instagram holds an immense monetisation potential and it is an extremely powerful platform that continues to grow at an unprecedented rate.  

 

Given the sheer size of the global audience, there’s a niche market out there for all kinds of forex affiliate marketers from the educational websites, to the signal provider or lifestyle trader. Regardless of the kind of content you create, Instagram can help you reach a new, tech-savvy demographic that you can leverage to increase your conversions and returns. But how can you gain an Instagram following in the first place?

 

1. Establish your Niche with a Perfect Bio

Before anything, you first need to make sure your Instagram bio is attractive. It needs to be able to tell your audience who you are, what you do and what is it that you want them to do, including a clear call-to-action.

 

2. Engage your Audience with Interesting Content

Instagram is all about content, and not just any content. It’s about sharing high-quality interesting content. Having a sizeable fanbase does, mathematically, increase your chances of appearing in the feeds of more users. But what’s the point of that if people don’t engage with you or your content? The trick to increasing engagement is to create content that solves certain content needs for your audience. When it comes to a forex related profile, you could choose to provide your audience with actionable market information, real-time trading, your personal strategy or EA, trading tips, your set ups, your views on what’s currently happening in the markets or even just some inspirational posts on what CFD trading means to you and how it reflects on your lifestyle.

 

3. Post regularly

Posting regularly is one of the ingredients of Instagram success, it’s a platform that requires you to be very active. Ideally, you should be posting at least once a day. If you can post more than that, 2-3 times a day, you will get better reach and engagement, enabling you to grow your account. There are a number of tools you can use to automate your posting or distribute your content to a number of social media platforms at peak traffic hours to optimise engagement.

 

4. Leverage the Right Hashtags

Hashtags are a great way to improve the discoverability and reach of your content. Instagram allows you to use a maximum of 30 hashtags; but you should always remember to use your hashtags wisely. Try using ones that are relevant to your posts and will help you reach out to bigger audiences, but feel free to get creative and witty with your hashtags, as well. You may also use a hashtag manager to keep them organised. You can use it to store all your hashtags separately or in groups, which is really handy if have more than one account to manage.

 

5. Utilise Instagram Stories

Instagram Stories can be used in various ways. It’s a brilliant feature that should be utilised regularly as it increases engagement and makes your account look more credible and approachable. More importantly, when your account surpasses 10,000 followers, Instagram allows you to start adding hyperlinks within your stories!

 

You can now also take advantage of Instagram’s recent update which includes the ability to display story highlights on your profile. You may consider creating a few highlights to promote and encourage your audience to follow you on other social networks or even visit your website if you have one.

 

6. Improve your Content Quality

One of the most important things you need to do to monetize Instagram is to improve your content quality. Standing out in an ocean of content creators will give you the edge you need to truly drive and convert traffic.   Always use high-quality images and never repeat your pitches. Additionally, you should strongly consider leveraging video content in the form of Stories or even on IGTV to stand out.

 

7. Build Relationship with Other Content Creators

An important element of growing your reach and influence is cultivating relationships with other content creators from your niche. You could always get in touch with them and ask them for a shoutout on one of their posts. Or you can actively engage with them and their followers on their posts. Better yet, you can collaborate with them to create content together.

 

8. Engage with Your Followers and Targeted Audience

Ultimately, being an Instagram success also comes down to how you engage with your followers. If you show that you are an actual human behind that profile picture and actively reply to your audience’s comments and direct messages regularly they will be more likely to engage with your content and convert down the line. This also applies to engaging with your followers content. Leaving a few likes, comments and following back your audience will help build positive healthy relationships encouraging engagement and trust.

 

Sources:

Hootsuite, Omnicore, Sked Social & Shane Barker as of May 31st 2019, 4:00 PM GMT.

 

Congratulations to Our Grand Forex Affiliate Competition Winner!

Congratulations to Our Grand Forex Affiliate Competition Winner!
April 16, 2019

We are very pleased to announce that BDSwiss’ Grand Forex Affiliate Competition was completed with great success. The competition started on March 1st 2019 and was completed on April 15th, 2019. The contest was based on closed trading volume volume, and BDSwiss Forex Affiliate partners had the opportunity to compete and claim our Top Prize – a $50 paybump for every qualified FTD acquired during the month of May. That’s $50 extra for every qualified FTD on top of the affiliate’s existing payouts!

 

A Smashing Success!

We are admittedly very pleased with the participation and the performance of all our forex affiliates. We would like to thank all of our affiliates who took part in our March-April. We’ve enjoyed healthy trading volumes throughout the duration of our competition, so we hope that every participant is pleased with their revenues this month! We would also like to announce that the results have been verified and our grand winner has already been notified. Our no.1 affiliate has managed to climb to the top of our leaderboard by achieving an astonishing trading volume during March 1st to April 15th. It was undeniably a well-deserved victory!

 

Interested in Partnering with us?

At BDSwiss, we offer our partners more, enabling them to truly maximise their potential. Apart from the timely payments and competitive plans, we offer our forex partners and affiliates a highly personalised solution, some of the highest conversion rates in the market and of course, added rewards and incentives through our competitions.

 

Explore the opportunities of partnering with a leading CFD broker by visiting our forex Partners’ Portal . Interested in partnering with us? Choose your partner program and complete our online Registration form in a few easy steps. One of our Affiliate Managers will contact you at a time of your convenience to strategise and create your own customised remuneration plan.

 

How to Use Social Data to Launch a Successful Forex Affiliate Campaign

How to Use Social Data to Launch a Successful Forex Affiliate Campaign
April 11, 2019

Any forex affiliate marketer who uses social media campaigns will know that social networks have a great deal of issues when it comes to forex marketing. To begin with, determining social media ROI in forex affiliate marketing is next to impossible. There’s also the myriads of obvious — but not so obvious, social media pitfalls that you need to avoid.

 

Yet the money spent on social media advertising is on the rise, especially when it comes to online products like forex trading. So it’s pretty fair to say that social media seems to be working well for forex affiliate marketers, and even though there are definitely major migrations to new social media channels, audiences are increasingly active on social media.

 

So the question we should really be asking here is: How can you use social media to your advantage as a forex affiliate marketer?

 

Choosing the Right Channel

There are tons of social networks available to target trading related traffic, but as a Forex partner you definitely need to consider which are the best ones to run your ads or publish your content on. The social media platforms that you choose to use need to have a pre-existing audience interested in online forex and CFD trading. Channels like Facebook, Twitter and Linkedin are used by a healthy number of people interested in forex, finance and overall investing. Instagram and Telegram are also increasing in popularity, especially when it comes to forex affiliates who work as signal providers. Once you find your key channels, it is crucial to set up your account and profiles correctly, as social media channels can be a source of both organic and paid traffic.

 

Choosing the Right Offer

A huge part of your success lies in your ability to avoid wasting time on campaigns that will not generate valuable leads.This means that you need to promote your offering in a unique and engaging manner. It’s also always useful to check what’s trending in the social media world at the moment. It’s also wise to keep an eye on the competition. What are other forex affiliates doing at the moment to attract potential clients on behalf of their broker? Are they offering trading alerts, educational courses or unique tools that alert traders to market opportunities?

 

Choosing the Right Audience

Targeting your audience is also a crucial part of your campaign-setting process, so you will need to take into consideration what would be the key demographics, interests,  age, etc. of your potential forex traffic. This will enable you to tailor ads around a specific user base. Looking at the competition will also help you target the right audience segments.

 

Using Social Data to Determine Copy Strategy and LP Content

It’s a common saying that there’s no way to have an online marketing campaign without a brand-new landing page. Most forex affiliate marketers would agree, but few would hang the success of a whole marketing campaign on a single landing page. There’s probably going to be a whole host of content, optimized websites, and paid ads.

 

Creating Campaign Materials and Assets

Social data can help forex affiliate marketers make all the choices that matter to the creation and performance of marketing materials and assets. With something as simple as an Instagram post, social data can determine the theme, the setting, the filter, the time of day when the content is released, and probably the piece of content that gets released before that post, and the one after.

 

Fine Tuning and Split Testing

Even if you’re new to forex affiliate marketing, you’re probably aware that you have to test your ads to see how well they are performing and more importantly, how they can be improved. At the very least, you need to see the weak points of your ad campaign and get ideas what to do about them. When you go back to analyze your campaigns, it’s precisely social data that’s going to give you the feedback you need to pack more punch into your social ads!

 

Conclusion

Social data can do a lot to ensure a successful launch of a marketing campaign. However, it’s only useful if the marketer knows how and where to look for data, which data is useful, and how to analyze it. At the end of the day, you can use social media for your affiliate campaign as much or as little as you want to, but the truth is that it’s impossible to disregard social networks completely.

 

Sources:  Mobidea, linkfluence, nopcommerce April 10, 2019, 16:30 GMT.

Why are Multi-Channel Campaigns So Effective?

Why are Multi-Channel Campaigns So Effective?
March 13, 2019

Forex and CFD audiences are becoming increasingly complex and like every consumer, they use a multitude of different channels.  The days when a single message through a single channel sufficed to reach your entire follower-base or audience are long gone. Nowadays, audiences move sequentially between computer, smartphone, tablet and TV – or use them simultaneously, according to context and in order to be more efficient. As forex affiliate marketers communicate with their audiences, it is imperative that they understand this fundamental aspect of the user experience – and tailor their marketing strategies accordingly.

 

Simply put, Multi-Channel marketing refers to the practice of communicating with audiences across multiple channels to maximize the possibility of engagement. What that means is that a forex affiliate marketer would cohesively leverage mediums to reach the end-user like:

 

  • SMS
  • Email
  • In-App Message
  • Push Notification
  • Web Push Notification
  • Web Messages

 

Creating a solid online presence requires running your campaigns across multiple channels. When done right, multi-channel interactions can amplify your online reach. According to statistics provided by marketing hub Optimove, the average adult is connected to the internet via 4.5 devices, and with the advancement of the IoT, that number is only poised to grow. As a forex affiliate marketer, reaching your audience exclusively through one channel or one device means that you’re losing a lot of potential touchpoints and valuable leads.

 

Why is multi-channel strategizing important for forex affiliate marketing?

Multi-channel campaign management enables forex affiliate marketers to promote their partner brokers across websites, mobile, social, email and call centers. According to another marketing research conducted by Optimove overall, multi-channel campaigns receive a 14% response rate. Meanwhile, single-channel campaigns received a response rate of 10.2%. These results spell a 37% increase in response when using a multi-channel campaign compared to a single-channel campaign.

 

Multi-channel campaigns are critical in today’s super-connected world. Different people are more receptive to communications via different channels, different types of messages work better over different channels, and repeating a message via different channels is much more effective than repeating it via a single channel.

 

What are the benefits for you as an affiliate marketer?

Let’s start with the obvious, multi-channel campaigns enable you to reach more people, more effectively, through a number of channels; which also translates to improved conversion rates and ROI.  Multi-channel campaigns also enable you to create an intelligent engagement strategy, using data to understand usage patterns on a daily basis. What is more, multi-channel campaigns will make your forex affiliate website or chanel appear more serious, established and in simple terms, more legitimate. Say that you promote a broker via free educational webinars. Subjecting your target audience to multiple impressions can reinforce the need for your webinars, and increase “back of the” mind awareness of your name and educational offering.

 

Last but not least, multi-channel campaigns have been found to improve customer’s lifetime value. According to Google, multi-channel users will have a 30 percent higher lifetime value compared to single channel users.  


How to build a successful multi-channel campaign

The key here is consistency. Try to keep your design, tone and message consistent across different channels. This will help your followers identify your name or website more easily. By managing campaigns across multiple channels you’re creating a presence for your website or channel in your clients life. If you treat each channel separately you will fail to deliver consistency. Instead try to run campaigns that present a sequence of messages, like telling your audience a story, across multiple channels.

 

 

Sources: Optimove blog 8/3/2019 12:30 PM GMT, LeadForensics 8/3/2019 12:30 PM GMT

How I’ve Seen Forex Affiliate Marketing Change Over the Years: An Interview with Raphaël Coffin

How I’ve Seen Forex Affiliate Marketing Change Over the Years: An Interview with Raphaël Coffin
December 17, 2018

The marketing affiliation scene has changed dramatically over the years, with a great number of businesses now relying almost solely on affiliate marketing for expanding their presence and scaling the reach of their products and services. When it comes to the forex / CFD trading industry, it is no secret that affiliate marketing has been an integral part of the marketing strategy of the majority of brokers. In fact, we’ve witnessed an aggressive broker race to on board the most talented affiliate marketers in an effort to expand their online presence and build a robust partner network. BDSwiss Senior Affiliate Manager Raphaël Coffin, counting more than 5 years industry expertise and currently leading our company’s affiliate team in the Berlin office, comments that the affiliation landscape is extremely dynamic and will continue to evolve as an industry in the foreseeable future.

– How has affiliate marketing changed over the years in your experience Raphaël?
Over the years affiliate marketing has proven itself a viable customer acquisition channel, however the affiliate marketing industry had quite humble beginnings. In fact, the concept of affiliate marketing existed long before the internet was around. If you think about it, any referral program in which the referrer receives a commission for driving new business, is an example of affiliate or performance-based marketing. The internet simply revolutionised the industry. In its early digital era, affiliate marketing was mostly associated with retail corporations. Amazon was one of the first companies to launch its partner program in 1996 and by 1998 the first two affiliate networks emerged. So we are talking about an immense industry built in a very short time span. In fact, by 2012, in the UK, affiliate marketing represented 6% of the country’s online economy according to the national Internet Advertising Bureau. During the early years of affiliation, there were a lot of issues; many brands with affiliate programs couldn’t determine if their affiliate traffic was incrementally lifting sales for example and affiliate remunerations were not very competitive or transparent. Today, the picture has changed dramatically and affiliate programs now offer more value than ever before, especially when it comes to the forex trading industry.

– How would you describe the current situation in the forex / CFD affiliate marketing industry?
The forex affiliation has evolved into a highly dynamic industry with immense potential. Forex affiliate marketing is now considered a vital part of the marketing strategy of forex brokers. In the last few years, the forex affiliate industry has become highly competitive, with brokers offering great rewards, high remuneration, advanced tools and dedicated support to their partners. Brokers today invest heavily in affiliation; in fact the broker-partner relationship has changed drastically in the last decade as both parties have become more demanding of their partnership. Partners demand constant communication, better marketing and tracking tools and more competitive remuneration, while brokers expect high quality traffic and quality branding that presents their brokerage in a fair light.

– Which is the biggest forex affiliate marketing trend in 2018?
For me personally, 2018 was the most innovative and exciting year for forex affiliate marketing. To be honest, in all the years I’ve worked in affiliate marketing, there’s never a boring day, there’s always some new angle to explore, an exciting campaign, a bright idea or new approach, and of course, fresh, out of the box trends to be explored in the broader affiliation market. When it comes to 2018, we’ve seen some major shifts in the broader affiliation industry, brought upon primarily by millennials’ need to explore new concepts, traffic sources and channels. With the rise of self-publishing tools and social media marketing, the global population of affiliates has grown substantially. We’ve seen niche influencers entering the arena, along with crypto-trading educators and forex vloggers. These new types of forex affiliate marketers often have very targeted audiences, which helps drive warm leads to their brokers.

– What are some of the challenges that forex affiliates are facing today?
From a partner’s perspective, forex affiliate marketing comes with its own set of challenges. With the rise of social media, audiences have become savvier and more skeptical of traditional affiliate marketing methods. Trading audiences in particular now demand quality content with a strong, original voice. They want honest opinions and reviews of the brokers’ services and products. Above all else, audiences demand authentic interactions and authentic messaging. Moving into 2019, the affiliation industry will become even more competitive with brokers and affiliates having to work even harder to meet the demands of their audience and clients. As audiences get more tech savvy and demanding, affiliate marketers will have to find new innovative ways to promote their endorsed brokers.

– How does BDSwiss help its forex affiliate marketers?
At BDSwiss we make sure all our partners receive first rate support. Our Marketing and Affiliates teams align their efforts 100% with our partners and work closely together to achieve their common goals. We further maintain constant communication with our partners, offering regular updates on our latest marketing campaigns, branding efforts, best practices, regulatory changes and overall business strategy. What is more, we have established automated marketing funnels, based on each client’s current lifecycle stage, which has allowed us to optimise our partners’ conversion rates. In 2018, BDSwiss doubled its partner program budget and on boarded a great number of industry affiliates experts to offer high-level support. The launch of our brand new partners’ portal and blog also adds to our efforts to support our partners’ community.

– What does the future of forex affiliation look like?
I think it is now clear that forex Affiliate marketing has a very promising future, it has withstood the test of time and has managed to become an integral part of the overall marketing strategy of brokers on a global scale. The future for forex affiliate marketing is clearly very promising. Looking ahead to 2019, BDSwiss also plans to continue to invest in its partner programs and affiliate marketing with increased budget, bigger teams, more events and refined campaigns.