affiliate marketing trends - BDSwiss Partners

New Payment Methods, Expansion Plans & Optimised Conversion Rates

August 28, 2019

As the BDSwiss brand continues to grow and expand, we focus on giving clients more by making sure that they enjoy absolute flexibility when it comes to their online transactions. To achieve this we continuously invest in new innovations and partnerships with top-tier payment providers that enable us to provide our traders with greater ease of access and a smoother experience when it comes to their trading transactions.

With our latest venture to South East Asia, we have recently introduced a number of new payment methods to help accommodate the needs of our new audience. These include online banking via Safecharge and other payment methods such as Paytrust, RPN Pay, Zotapay, Fasapay and Payment Asia for clients coming from China, Thailand, Indonesia, Vietnam and the Philippines.

In a continuously evolving forex and CFD trading arena, BDSwiss seeks to maintain its competitive advantage by offering its clients variety, transparency and security when it comes to payment methods. Deposits, transfers and withdrawals with BDSwiss are quick, intuitive, secure and free, giving the client the flexibility to complete their transaction via a number of local and international payment methods. BDSwiss charges 0 fees on deposits and they are absolutely no withdrawal fees for transactions exceeding 100 EUR.

Working with a number of reputable electronic payment systems has enabled us to substantially increase our inflow of clients who enjoy the possibilities offered by electronic funds. While offering a broad range of deposit methods helps us optimise our conversion rates by ensuring that clients have a smooth experience and are able to quickly and easily fund their accounts; giving clients a fast and pain-free experience when it comes to withdrawals also helps us cement our market reputation and expand client loyalty and lifetime value. Clients with a positive experience are more likely to keep trading in the long run and refer BDSwiss to their acquaintances. For BDSwiss Partners, this translates to longer referral lifetime value, a more solid business network and of course more lucrative returns.

Looking to the future, BDSwiss commits to continuously invest in new technologies and partnerships with top tier payment gateway providers which will in turn help solidify our presence in new and emerging markets.

Forex Project Funding Program for BDSwiss Partners

August 13, 2019

Investing in long-term, mutually beneficial and highly lucrative business relationships, BDSwiss’ partnership program looks to offer its partners more. At BDSwiss, we focus on working closely with our partners, building two-way collaborations that help our partners grow and expand, which is why we have created the BDSwiss Forex Project Funding program.

What Type of Projects do we Fund?

BDSwiss’ forex project funding program was created to assist new and existing forex Affiliates and Introducing Brokers optimise their performance by funding or sponsoring any promising forex project ideas including trading seminars, workshops, online webinars and any other forex-related project with potential. BDSwiss’ forex project funding initiative gives all partners, no matter their financial status equal opportunities to organise innovative forex projects. This means that we are also ready to support young entrepreneurs and small start-up affiliate businesses that may lack the capital but have the creative drive to host fresh and engaging forex events that will help promote BDSwiss’ award-winning trading conditions and platforms to new audiences.

We Give our Partners More

BDSwiss forex project funding program goes beyond providing financial support to our partners; our partner and marketing teams are ready to support our IBs and Affiliates with planning, promoting and organising their event. Our aim is to go above the traditional broker offering and provide our partners with added benefits that help them take their business to the next level, such as personal support, dedicated call centres, competitive and transparent remuneration options and timely and secure pay-outs.

Have a Great FX Project Idea?

We can fund your next forex project! Share with us your idea, from a forex seminar to a trading gathering or online webinar, we are ready to sponsor any promising project. Just pitch your idea to our Partners’ team by filling in the Forex Project funding application form.

How to Use Social Data to Launch a Successful Forex Affiliate Campaign

April 11, 2019

Any forex affiliate marketer who uses social media campaigns will know that social networks have a great deal of issues when it comes to forex marketing. To begin with, determining social media ROI in forex affiliate marketing is next to impossible. There’s also the myriads of obvious — but not so obvious, social media pitfalls that you need to avoid.

Yet the money spent on social media advertising is on the rise, especially when it comes to online products like forex trading. So it’s pretty fair to say that social media seems to be working well for forex affiliate marketers, and even though there are definitely major migrations to new social media channels, audiences are increasingly active on social media.

So the question we should really be asking here is: How can you use social media to your advantage as a forex affiliate marketer?

Choosing the Right Channel

There are tons of social networks available to target trading related traffic, but as a Forex partner you definitely need to consider which are the best ones to run your ads or publish your content on. The social media platforms that you choose to use need to have a pre-existing audience interested in online forex and CFD trading. Channels like Facebook, Twitter and Linkedin are used by a healthy number of people interested in forex, finance and overall investing. Instagram and Telegram are also increasing in popularity, especially when it comes to forex affiliates who work as signal providers. Once you find your key channels, it is crucial to set up your account and profiles correctly, as social media channels can be a source of both organic and paid traffic.

Choosing the Right Offer

A huge part of your success lies in your ability to avoid wasting time on campaigns that will not generate valuable leads.This means that you need to promote your offering in a unique and engaging manner. It’s also always useful to check what’s trending in the social media world at the moment. It’s also wise to keep an eye on the competition. What are other forex affiliates doing at the moment to attract potential clients on behalf of their broker? Are they offering trading alerts, educational courses or unique tools that alert traders to market opportunities?

Choosing the Right Audience

Targeting your audience is also a crucial part of your campaign-setting process, so you will need to take into consideration what would be the key demographics, interests, age, etc. of your potential forex traffic. This will enable you to tailor ads around a specific user base. Looking at the competition will also help you target the right audience segments.

Using Social Data to Determine Copy Strategy and LP Content

It’s a common saying that there’s no way to have an online marketing campaign without a brand-new landing page. Most forex affiliate marketers would agree, but few would hang the success of a whole marketing campaign on a single landing page. There’s probably going to be a whole host of content, optimized websites, and paid ads.

Creating Campaign Materials and Assets

Social data can help forex affiliate marketers make all the choices that matter to the creation and performance of marketing materials and assets. With something as simple as an Instagram post, social data can determine the theme, the setting, the filter, the time of day when the content is released, and probably the piece of content that gets released before that post, and the one after.

Fine Tuning and Split Testing

Even if you’re new to forex affiliate marketing, you’re probably aware that you have to test your ads to see how well they are performing and more importantly, how they can be improved. At the very least, you need to see the weak points of your ad campaign and get ideas what to do about them. When you go back to analyze your campaigns, it’s precisely social data that’s going to give you the feedback you need to pack more punch into your social ads!

Conclusion

Social data can do a lot to ensure a successful launch of a marketing campaign. However, it’s only useful if the marketer knows how and where to look for data, which data is useful, and how to analyze it. At the end of the day, you can use social media for your affiliate campaign as much or as little as you want to, but the truth is that it’s impossible to disregard social networks completely.

Sources: Mobidea, linkfluence, nopcommerce April 10, 2019, 16:30 GMT.

Affiliate Marketing Through Social Media – Tips from Top Affiliates

January 14, 2019

Using social media for affiliate marketing can be very effective in expanding your reach as a marketer. However, it’s important to make sure your social media posts are not created for the sole purpose of spreading your affiliate or website link. Posts without value are posts that will eventually cause your audience to lose interest, rendering your efforts of using social media for affiliate marketing useless. Intrusive advertising methods and spamming are some of the worst practices when it comes to affiliate marketing and social media.

1. The 80-20 Rule
Rogers Michael Stevens, the author of Affiliate Marketer Training blog notes that when using social media, it is important to make sure you provide actual value to your followers. An easy method to ensure that you are not spamming your audience in your social media is using Stevens’ 80-20 rule: “On my social media platforms I like to have 80% of my posts as entertainment or education purposes only and only 20% of my posts have anything to do with promotions.”

You can’t just put up hundreds of posts every day that are essentially advertisements. It gets old fast and most people view it just as bad as spam. It’s ok to throw in some relevant ads once in a while, but the majority of your posts and updates on social media should not contain affiliate links or links to sales pages on your website. This is especially true for new affiliate marketers who have only recently established a following, they need to ensure that they build trust first and monetize later. That being said, it is also important to make sure you are also addressing the right audience with your promotions or product. Even if your promotional posts are restricted to 20% of your posted content, your audience can still lose interest, if your advertised products or services have nothing to do with what your audience is looking for.

2. Focus on high quality products

If you’re promoting lower quality products and services, regardless of your post quality, the look of your link, or the visual or video use, you’re most likely not going to have much success. It is important to remember that just like the digital space; online audiences are ever evolving and have become very sensitive to product quality as well as ponzi schemes, scams and false claims. When it comes to forex affiliate marketing therefore, it is important that you choose to partner with a transparent, regulated broker with long standing market reputation.

What is more, you will have an easier time praising the merits of a broker with a solid market presence and you will be more motivated to back a trading service that you really believe in. Ultimately, if you manage to impress your audiences with a quality broker, they’re more like to do the word of mouth marketing for you, sending other interested parties your way. While focusing on as many brokers as you can, regardless of quality, may seem like the way to get more from social media for affiliate marketing, you are doing yourself a disservice in the long run, as your audiences will soon come to distrust your recommendations.

3. Stay Active

It is simple, the more active you are on social media, the more exposure you will get and the more followers you will acquire over time. Also be sure to stay active in the comment sections. If someone replies to a tweet or an image on Facebook, be sure to respond. This helps build a rapport with your followers and establish a loyal community that trusts and follows you. This will not only help you increase your earnings but it will also allow you to get inside the minds of your target audience.

4. Deliver Excellent Quality Content

CEO of MobileMonkey, Larry Kim underlines that when it comes to affiliate marketing and social media, context is Queen and content is King. Producing quality content, be it for entertainment, educational or promotional purposes is key to your success in social media. Instead of constantly promoting products and services, start by creating and sharing great content that your audience will enjoy.

5. Using ads

When it comes to forex affiliate marketing and social media, the truth of the matter is that the use of paid ads is essential to your success. Selectively promoting your top content on social media and building your remarketing audience by tagging site visitors with a cookie is one of the simplest and most widely used strategies when it comes to affiliate marketing. Applying behavioral and demographic filters on your audience and remarketing lists for search ads can also help you decrease your cost per click. Facebook’s “Relevancy Score” also influences your cost per click and it is a crucial metric. You can increase your quality score for Twitter and Facebook by increasing your post engagement rates. A high quality score is great because you’ll get a higher ad impression share for the same budget at a lower cost per engagement.

6. Use Helpful Applications

Growth editor at Buffer, Alfred Lua, suggests experimenting with different multi-platform applications such as Hootsuite and Buffer to save time and money, if you are new to affiliate marketing. Both offer advice as to when the best time is to post, or let you decide for yourself. Most of the biggest social networks are covered by both, although as they are freemium, which means that you’ll need to decide what core features you need in order to better promote your site or channel on social media. For a small-scale affiliate with a few stories per week and two or three social channels, the free versions of Buffer and Hootsuite are probably sufficient.

Sources: wordstream, socialmediaweek, onlineaffiliateworld, affiliatemarketertraining as of 8:30 GMT, Jan 10, 2019

Making It Big In Affiliate Marketing Without A Website! 5 Key Forex Affiliate Trends To Watch in 2019

December 5, 2018

Affiliate marketing has become a key source of online income for many tech-oriented millennials and marketers. Today forex CPA marketing offers some of the highest type of compensation and now, more than ever, it’s easier to meet a sustained income solely through affiliate marketing. As a forex affiliate marketer you need to be able to promote CPA offers on the right channels such as social media, forums and blogs, as well as multiple ad networks and other traffic sources. As a forex affiliate, it is also important to keep up with the latest affiliate marketing trends in order to be able to make the most out of your target audience and increase your commissions. So what are the hottest forex affiliate marketing trends for 2019?

1. Influencer Marketing Continues To Rise
Influencer marketing has become a vital digital discipline and has a big influence on any kind of affiliate marketing, but that’s especially true when it comes to forex and CFD trading. Because of the nature of online trading, influencers such as independent traders, market analysts, trading educators etc, can have an immense appeal and can attract quality traffic looking to learn more about online trading. If you don’t want to have the public exposure, you can always work with a number of influencers who can help you reach new audiences with your marketing efforts.

What’s important to remember when it comes to this relatively new marketing source is that authenticity always wins. As prospective clients are increasingly becoming distrusting of advertising and marketing, the great majority states that transparency is an important factor when deciding which broker to support. This number is even higher among millennials. Since people place more trust in humans than in brands, influencer marketing has been, and still is, trending up. Authentic content, generated voluntarily by fellow traders, is always a safe bet for forex affiliate marketers.

2. The Wealth Niche Is Still Strong
Wealth and Money was and probably always will be amid the 8 most profitable niche for affiliates. In 2019, millennials will be looking to invest. So the topic of online trading and its profit making potential are concepts that attract audiences. The more informational your website or online presence is on the risks and opportunities involved in online trading and the more thorough and unique your content is, the more traffic it will attract. What is more, if your content is supported by experts and professionals in their respective fields, your reviews, articles, videos or tutorials can be visited by thousands of prospective traders every day.

3. Social Media & Live Streaming
With an average of 3.2 billion global social media users, amounting to 42% of the global population, there’s no denying that social media holds immense potential. With numbers like that, social medias’ significance to online marketing cannot be ignored. Social media has become embedded in almost everyone’s daily life. Understanding the changes implemented in the social networks is therefore essential for affiliate marketers. And these can change a lot. The most popular social trends in 2019 and onwards are video, automation, live streaming and, as we already mentioned, influencers.

Live Streaming in particular, presents a dynamic and highly effective new communication tool used by a great number of influencers and marketers. Live Streaming is expected to dominate in 2019 and beyond. According to Go-Globe, currently live streaming accounts for two-thirds of all internet traffic. By 2020, it’s expected to account for 82 percent of all internet traffic!

What you should remember as an affiliate marketer is that dominating a single platform is not enough anymore. Your leads on Facebook are not on YouTube, and those on YouTube are different to those reading the content on your website. As such, the key to your success is to repurpose your content across multiple platforms relevant to your forex audience.

4. Quick Answers
Originally launched in 2014, Quick Answers are snippet-style listings of questions and answers in Google’s search results. When you search for a how-to question on Google, you’ll typically find them between the first sponsored and first organic listing. Savvy marketers, however, are now generating web content with the goal of appearing in Google’s Quick Answers. As forex affiliate marketers, what’s important to remember is that there are a lot of specific trading related questions that have not yet been defined in quick answers. This means that Google’s Quick Answers could be a great way to attract highly targeted organic traffic.

5. Micro-Moments Are Taking Over A Consumer Journey
Today’s consumers are bombarded by content, ads, offers, emails, push notifications and everything else. As the information load continues to grow on the web, users look for quick ways to find easy, concise and clear answers to their questions. It’s all about fast info consumption through brief videos, audio and key points. As an average individual already spends more than three and a half hours per day on their smartphone, brands and marketers have an increasingly harder time attracting the attention of their audience. That’s where micro-moment marketing steps in. The micro-moment is a new type of consumer behavior, which occurs when people reflexively turn to a device, usually a smartphone, to act on a need to learn something, do something, get to know something or buy something.

There are a lot of different types of micro-moments such as I-want-to-know moment, I-want-to-go-moment, I-want-to-do moment or I-want-to-buy moment. According to Google’s content marketing team, on average, Think with Google, users experience “micro-moments” 150 times a day. Why are micro-moments so important? Because people, in general, make instant decisions on what to buy, where to invest or what to learn more about during these very brief moments; which in turn gives you a window of opportunity of only a few seconds to catch their attention! Micro-moments work, because they provide consumers with the right information exactly when they need it. Ultimately, the whole consumer decision journey is a combination of these micro-moments across all channels and devices. The successful forex marketers of tomorrow will be those who are able to meet their audience’s needs in these micro-moments.

Looking to become a Forex Affiliate?

Explore BDSwiss’ Partnership opportunities and work with a world leading broker: https://www.bdswiss.com/partners/

Sources: Finance Magnates, The Balance, Think with Google 30/11/2018 9:00 AM GMT

New Payment Methods, Expansion Plans & Optimised Conversion Rates

Recent Posts

Forex Project Funding Program for BDSwiss Partners

What Type of Projects do we Fund?

We Give our Partners More

Have a Great FX Project Idea?

Recent Posts

How to Use Social Data to Launch a Successful Forex Affiliate Campaign

Choosing the Right Channel

Choosing the Right Offer

Choosing the Right Audience

Using Social Data to Determine Copy Strategy and LP Content

Creating Campaign Materials and Assets

Fine Tuning and Split Testing

Conclusion

Recent Posts

Affiliate Marketing Through Social Media – Tips from Top Affiliates

Recent Posts

Making It Big In Affiliate Marketing Without A Website! 5 Key Forex Affiliate Trends To Watch in 2019

Recent Posts