affiliate marketing 2 - BDSwiss Partners

Why are Multi-Channel Campaigns So Effective?

March 13, 2019

Forex and CFD audiences are becoming increasingly complex and like every consumer, they use a multitude of different channels. The days when a single message through a single channel sufficed to reach your entire follower-base or audience are long gone. Nowadays, audiences move sequentially between computer, smartphone, tablet and TV – or use them simultaneously, according to context and in order to be more efficient. As forex affiliate marketers communicate with their audiences, it is imperative that they understand this fundamental aspect of the user experience – and tailor their marketing strategies accordingly.

Simply put, Multi-Channel marketing refers to the practice of communicating with audiences across multiple channels to maximize the possibility of engagement. What that means is that a forex affiliate marketer would cohesively leverage mediums to reach the end-user like:

SMS
Email
In-App Message
Push Notification
Web Push Notification
Web Messages

Creating a solid online presence requires running your campaigns across multiple channels. When done right, multi-channel interactions can amplify your online reach. According to statistics provided by marketing hub Optimove, the average adult is connected to the internet via 4.5 devices, and with the advancement of the IoT, that number is only poised to grow. As a forex affiliate marketer, reaching your audience exclusively through one channel or one device means that you’re losing a lot of potential touchpoints and valuable leads.

Why is multi-channel strategizing important for forex affiliate marketing?

Multi-channel campaign management enables forex affiliate marketers to promote their partner brokers across websites, mobile, social, email and call centers. According to another marketing research conducted by Optimove overall, multi-channel campaigns receive a 14% response rate. Meanwhile, single-channel campaigns received a response rate of 10.2%. These results spell a 37% increase in response when using a multi-channel campaign compared to a single-channel campaign.

Multi-channel campaigns are critical in today’s super-connected world. Different people are more receptive to communications via different channels, different types of messages work better over different channels, and repeating a message via different channels is much more effective than repeating it via a single channel.

What are the benefits for you as an affiliate marketer?

Let’s start with the obvious, multi-channel campaigns enable you to reach more people, more effectively, through a number of channels; which also translates to improved conversion rates and ROI. Multi-channel campaigns also enable you to create an intelligent engagement strategy, using data to understand usage patterns on a daily basis. What is more, multi-channel campaigns will make your forex affiliate website or chanel appear more serious, established and in simple terms, more legitimate. Say that you promote a broker via free educational webinars. Subjecting your target audience to multiple impressions can reinforce the need for your webinars, and increase “back of the” mind awareness of your name and educational offering.

Last but not least, multi-channel campaigns have been found to improve customer’s lifetime value. According to Google, multi-channel users will have a 30 percent higher lifetime value compared to single channel users.

How to build a successful multi-channel campaign

The key here is consistency. Try to keep your design, tone and message consistent across different channels. This will help your followers identify your name or website more easily. By managing campaigns across multiple channels you’re creating a presence for your website or channel in your clients life. If you treat each channel separately you will fail to deliver consistency. Instead try to run campaigns that present a sequence of messages, like telling your audience a story, across multiple channels.

Sources: Optimove blog 8/3/2019 12:30 PM GMT, LeadForensics 8/3/2019 12:30 PM GMT

BDSwiss Forex Affiliate Competition March 2019

March 5, 2019

1st Prize is a $50 PayBump Per Qualified FTD

We are very excited to announce the launch of another BDSwiss Forex Affiliate Competition for March 2019! BDSwiss offers its Forex Affiliate Program partners the opportunity to win an added +$50 paybump for every qualified FTD acquired in May.

Here’s How It Works

Join our March 2019 Forex Affiliate Competition for a chance to supercharge your earnings. BDSwiss will reward the TOP (1st) Affiliate on the Leaderboard Ranking with an extra $50 for every qualified FTD acquired during the month of May 2019! The rules are simple, BDSwiss affiliates simply need to secure at least 50 new FTDs during March 1st to March 31st to qualify for the competition. The winner will be the one who manages to the top of our Leaderboard by generating the highest total closed fx trading volume from Mar 1st – Apr 15th to claim the winning prize.

Claim +$50 Per Qualified FTD

The top affiliate with the highest total closed forex trading volume on April 15th will claim a +$50 paybump per qualified FTD on top of his existing commissions earned for the month of May. It is important to note that only new clients registered during Mar 1st – Mar 31st 2019 count towards your total closed trading volume for this competition.

Ready? Set… Go!

Our forex affiliate program contest has just started and you may already be eligible to join, so don’t miss out on this one-of-a-kind opportunity. Contact your BDSwiss Affiliate Manager today to learn more about our March competition or start referring your traffic to BDSwiss today and see your Affiliate ID appear automatically on our Affiliate Competition Leaderboard once you have completed the 50 qualified FTDs minimum entry requirement.

Affiliate Marketing Through Social Media – Tips from Top Affiliates

January 14, 2019

Using social media for affiliate marketing can be very effective in expanding your reach as a marketer. However, it’s important to make sure your social media posts are not created for the sole purpose of spreading your affiliate or website link. Posts without value are posts that will eventually cause your audience to lose interest, rendering your efforts of using social media for affiliate marketing useless. Intrusive advertising methods and spamming are some of the worst practices when it comes to affiliate marketing and social media.

1. The 80-20 Rule
Rogers Michael Stevens, the author of Affiliate Marketer Training blog notes that when using social media, it is important to make sure you provide actual value to your followers. An easy method to ensure that you are not spamming your audience in your social media is using Stevens’ 80-20 rule: “On my social media platforms I like to have 80% of my posts as entertainment or education purposes only and only 20% of my posts have anything to do with promotions.”

You can’t just put up hundreds of posts every day that are essentially advertisements. It gets old fast and most people view it just as bad as spam. It’s ok to throw in some relevant ads once in a while, but the majority of your posts and updates on social media should not contain affiliate links or links to sales pages on your website. This is especially true for new affiliate marketers who have only recently established a following, they need to ensure that they build trust first and monetize later. That being said, it is also important to make sure you are also addressing the right audience with your promotions or product. Even if your promotional posts are restricted to 20% of your posted content, your audience can still lose interest, if your advertised products or services have nothing to do with what your audience is looking for.

2. Focus on high quality products

If you’re promoting lower quality products and services, regardless of your post quality, the look of your link, or the visual or video use, you’re most likely not going to have much success. It is important to remember that just like the digital space; online audiences are ever evolving and have become very sensitive to product quality as well as ponzi schemes, scams and false claims. When it comes to forex affiliate marketing therefore, it is important that you choose to partner with a transparent, regulated broker with long standing market reputation.

What is more, you will have an easier time praising the merits of a broker with a solid market presence and you will be more motivated to back a trading service that you really believe in. Ultimately, if you manage to impress your audiences with a quality broker, they’re more like to do the word of mouth marketing for you, sending other interested parties your way. While focusing on as many brokers as you can, regardless of quality, may seem like the way to get more from social media for affiliate marketing, you are doing yourself a disservice in the long run, as your audiences will soon come to distrust your recommendations.

3. Stay Active

It is simple, the more active you are on social media, the more exposure you will get and the more followers you will acquire over time. Also be sure to stay active in the comment sections. If someone replies to a tweet or an image on Facebook, be sure to respond. This helps build a rapport with your followers and establish a loyal community that trusts and follows you. This will not only help you increase your earnings but it will also allow you to get inside the minds of your target audience.

4. Deliver Excellent Quality Content

CEO of MobileMonkey, Larry Kim underlines that when it comes to affiliate marketing and social media, context is Queen and content is King. Producing quality content, be it for entertainment, educational or promotional purposes is key to your success in social media. Instead of constantly promoting products and services, start by creating and sharing great content that your audience will enjoy.

5. Using ads

When it comes to forex affiliate marketing and social media, the truth of the matter is that the use of paid ads is essential to your success. Selectively promoting your top content on social media and building your remarketing audience by tagging site visitors with a cookie is one of the simplest and most widely used strategies when it comes to affiliate marketing. Applying behavioral and demographic filters on your audience and remarketing lists for search ads can also help you decrease your cost per click. Facebook’s “Relevancy Score” also influences your cost per click and it is a crucial metric. You can increase your quality score for Twitter and Facebook by increasing your post engagement rates. A high quality score is great because you’ll get a higher ad impression share for the same budget at a lower cost per engagement.

6. Use Helpful Applications

Growth editor at Buffer, Alfred Lua, suggests experimenting with different multi-platform applications such as Hootsuite and Buffer to save time and money, if you are new to affiliate marketing. Both offer advice as to when the best time is to post, or let you decide for yourself. Most of the biggest social networks are covered by both, although as they are freemium, which means that you’ll need to decide what core features you need in order to better promote your site or channel on social media. For a small-scale affiliate with a few stories per week and two or three social channels, the free versions of Buffer and Hootsuite are probably sufficient.

Sources: wordstream, socialmediaweek, onlineaffiliateworld, affiliatemarketertraining as of 8:30 GMT, Jan 10, 2019

Making It Big In Affiliate Marketing Without A Website! 5 Key Forex Affiliate Trends To Watch in 2019

December 5, 2018

Affiliate marketing has become a key source of online income for many tech-oriented millennials and marketers. Today forex CPA marketing offers some of the highest type of compensation and now, more than ever, it’s easier to meet a sustained income solely through affiliate marketing. As a forex affiliate marketer you need to be able to promote CPA offers on the right channels such as social media, forums and blogs, as well as multiple ad networks and other traffic sources. As a forex affiliate, it is also important to keep up with the latest affiliate marketing trends in order to be able to make the most out of your target audience and increase your commissions. So what are the hottest forex affiliate marketing trends for 2019?

1. Influencer Marketing Continues To Rise
Influencer marketing has become a vital digital discipline and has a big influence on any kind of affiliate marketing, but that’s especially true when it comes to forex and CFD trading. Because of the nature of online trading, influencers such as independent traders, market analysts, trading educators etc, can have an immense appeal and can attract quality traffic looking to learn more about online trading. If you don’t want to have the public exposure, you can always work with a number of influencers who can help you reach new audiences with your marketing efforts.

What’s important to remember when it comes to this relatively new marketing source is that authenticity always wins. As prospective clients are increasingly becoming distrusting of advertising and marketing, the great majority states that transparency is an important factor when deciding which broker to support. This number is even higher among millennials. Since people place more trust in humans than in brands, influencer marketing has been, and still is, trending up. Authentic content, generated voluntarily by fellow traders, is always a safe bet for forex affiliate marketers.

2. The Wealth Niche Is Still Strong
Wealth and Money was and probably always will be amid the 8 most profitable niche for affiliates. In 2019, millennials will be looking to invest. So the topic of online trading and its profit making potential are concepts that attract audiences. The more informational your website or online presence is on the risks and opportunities involved in online trading and the more thorough and unique your content is, the more traffic it will attract. What is more, if your content is supported by experts and professionals in their respective fields, your reviews, articles, videos or tutorials can be visited by thousands of prospective traders every day.

3. Social Media & Live Streaming
With an average of 3.2 billion global social media users, amounting to 42% of the global population, there’s no denying that social media holds immense potential. With numbers like that, social medias’ significance to online marketing cannot be ignored. Social media has become embedded in almost everyone’s daily life. Understanding the changes implemented in the social networks is therefore essential for affiliate marketers. And these can change a lot. The most popular social trends in 2019 and onwards are video, automation, live streaming and, as we already mentioned, influencers.

Live Streaming in particular, presents a dynamic and highly effective new communication tool used by a great number of influencers and marketers. Live Streaming is expected to dominate in 2019 and beyond. According to Go-Globe, currently live streaming accounts for two-thirds of all internet traffic. By 2020, it’s expected to account for 82 percent of all internet traffic!

What you should remember as an affiliate marketer is that dominating a single platform is not enough anymore. Your leads on Facebook are not on YouTube, and those on YouTube are different to those reading the content on your website. As such, the key to your success is to repurpose your content across multiple platforms relevant to your forex audience.

4. Quick Answers
Originally launched in 2014, Quick Answers are snippet-style listings of questions and answers in Google’s search results. When you search for a how-to question on Google, you’ll typically find them between the first sponsored and first organic listing. Savvy marketers, however, are now generating web content with the goal of appearing in Google’s Quick Answers. As forex affiliate marketers, what’s important to remember is that there are a lot of specific trading related questions that have not yet been defined in quick answers. This means that Google’s Quick Answers could be a great way to attract highly targeted organic traffic.

5. Micro-Moments Are Taking Over A Consumer Journey
Today’s consumers are bombarded by content, ads, offers, emails, push notifications and everything else. As the information load continues to grow on the web, users look for quick ways to find easy, concise and clear answers to their questions. It’s all about fast info consumption through brief videos, audio and key points. As an average individual already spends more than three and a half hours per day on their smartphone, brands and marketers have an increasingly harder time attracting the attention of their audience. That’s where micro-moment marketing steps in. The micro-moment is a new type of consumer behavior, which occurs when people reflexively turn to a device, usually a smartphone, to act on a need to learn something, do something, get to know something or buy something.

There are a lot of different types of micro-moments such as I-want-to-know moment, I-want-to-go-moment, I-want-to-do moment or I-want-to-buy moment. According to Google’s content marketing team, on average, Think with Google, users experience “micro-moments” 150 times a day. Why are micro-moments so important? Because people, in general, make instant decisions on what to buy, where to invest or what to learn more about during these very brief moments; which in turn gives you a window of opportunity of only a few seconds to catch their attention! Micro-moments work, because they provide consumers with the right information exactly when they need it. Ultimately, the whole consumer decision journey is a combination of these micro-moments across all channels and devices. The successful forex marketers of tomorrow will be those who are able to meet their audience’s needs in these micro-moments.

Looking to become a Forex Affiliate?

Explore BDSwiss’ Partnership opportunities and work with a world leading broker: https://www.bdswiss.com/partners/

Sources: Finance Magnates, The Balance, Think with Google 30/11/2018 9:00 AM GMT

Best Traffic Sources for Affiliate Marketing Pros & Market Trends for 2019

November 23, 2018

As a forex affiliate marketer understanding your audience and what they are looking for can help you better determine the channels through which to approach your traffic. There is a vast number of different traffic sources you can tap into. The question is which are the best traffic sources to use when it comes to targeting potential Forex and CFD traders and how can you best use these channels to attract quality leads.

What are your existing traffic sources?
Tracing the origin of each visit or session to your website is the first step to take when it comes to determining the most effective traffic sources. By understanding what your key website traffic sources are and which traffic sources are converting the most, you’ll be able to truly optimise your overall monetization strategy. That being said, there a number of major traffic sources that are rising in popularity in 2018 and onwards, and if used correctly they can help you attract high quality Forex, CFD traffic that will translate to a healthy number of FTDs and increase your commissions as an affiliate.

Search Traffic
When it comes to search traffic, Paid Ads or PPC and Organic Search Traffic should be your two constant concerns as a forex affiliate marketer. The key to attracting high forex converting traffic with search ads like Google Ads is really pinning down what your audience is likely to be googling for.

As far as Adwords is concerned, your Cost Per Click (CPC) is determined by the keyword you’re bidding for, and just how relevant your website and ad are to that specific keyword. The forex trading sphere can virtually cover almost any term related to finance and investing which means you may be able to find targeted keywords that are aligned with your websites niches and offer a healthy return on investment. It is also important to keep mind that while Google is the most visited website on earth, there are other online traffic sources for search engines out there like Yahoo, Bing, Baidu and many more

When it comes to Organic Traffic or traffic which comes directly from the search engine; the chances of conversion are 7 times higher. Having your website rank on the first page of Google for any online trading related search requires carefully curated content, consistency and good SEO skills but it definitely pays off! Google’s organic search listing is immensely powerful and can bring you a completely free source of quality forex trading traffic!

Social Traffic

There are tons of social networks available to buy trading related traffic, but as a Forex partner you definitely need to consider which are the best ones to run your ads or publish your content on. The social media platforms that you choose to use need to have a pre-existing audience interested in online forex and CFD trading. Channels like Facebook, Twitter and Linkedin are used by a healthy number of people interested in forex, finance and overall investing.

Once you find your key channels, it is crucial to set up your account and profiles correctly as social media channels can be a source of both organic and paid traffic. Targeting your audience is also key, so you will need to take into consideration what would be the key demographics, interests, age, etc. of your potential forex traffic. This will enable you to tailor ads around a specific user base.

A geo with a great deal of untapped potential when it comes to Forex and CFD products is South East Asia. Tailoring your social channels and ads to target these regions can help you tap into a fresh, tech-savvy audience that is increasingly growing interested in forex and CFD trading products and platforms…

For forex affiliate marketers seeking to target Southeast Asia traffic, educational forums and well-established social media platforms such as Facebook are the strongest traffic sources. In fact, Facebook is a key driver of growth across the region with Indonesia, the Philippines and Vietnam boasting more than 250 million users combined!

Mobile Traffic
Mobile traffic is currently the fastest-growing traffic source on earth. 5 years ago we couldn’t imagine advertising in developing countries! Now these countries love smart phones, which makes them an untapped audience with immense conversion potential. Mobile as a forex trading traffic source allows advertising in such untapped markets globally, allowing for cheap advertising spend with high ROIs. It is also important to remember that in developing geos access to a mobile phone is far easier than to a computer.

Remember that plenty of traffic sources like Facebook and Google have both desktop and mobile traffic. Ensuring that your website or ad is being displayed properly on all cell phones or how fast it’s loading can be a challenge to optimize for many affiliates. But the ROI potential is huge!

When it comes to mobile advertising, you can opt for:
– Popunders
– Redirects (users land on a specific URL and are instantly redirected to your lander)
– Push Notifications
– Banner/Display

Global Mobile Advertising Spending Forecast, 2013-2019

Source: eMarketer

Unsurprisingly, an increasing number of forex affiliate marketers are opting for mobile ads over web ads as the mobile realm allow for cheaper ad spends with higher revenues. Some of the most popular mobile advertising platforms include Millennial Media, iAd from Apple and AdMob from Google and they are very easy to use. Contrary to popular belief mobile media really isn’t really that complex, it actually works just like social media or paid web ads with the only difference being that the delivery mechanism is a smartphone or a tablet computer instead of a PC.

Final Thoughts
When it comes to forex affiliate marketing, paid traffic is very effective and can have a huge ROI potential if you do it right. It is always important to remember to constantly track your advertising campaign and to continuously optimize it based on the data you receive from your ad network. The key to making profit with paid advertising is proper strategy, tracking everything and continuously optimizing your ad campaigns to ensure best possible performance!

Why are Multi-Channel Campaigns So Effective?

Why is multi-channel strategizing important for forex affiliate marketing?

What are the benefits for you as an affiliate marketer?

How to build a successful multi-channel campaign

Recent Posts

BDSwiss Forex Affiliate Competition March 2019

1st Prize is a $50 PayBump Per Qualified FTD

Here’s How It Works

Claim +$50 Per Qualified FTD

Ready? Set… Go!

Recent Posts

Affiliate Marketing Through Social Media – Tips from Top Affiliates

Recent Posts

Making It Big In Affiliate Marketing Without A Website! 5 Key Forex Affiliate Trends To Watch in 2019

Recent Posts

Best Traffic Sources for Affiliate Marketing Pros & Market Trends for 2019

Recent Posts