The Value of Partnership at the Most Opportune Time

The Value of Partnership at the Most Opportune Time
November 10, 2020

BDSwiss is offering market participants two distinct partnership programs, at the most opportune time.

BDSwiss offers two distinct methods of partnership to both individuals and businesses. Partnership can involve becoming an affiliate – someone who refers clients to BDSwiss via online campaigns and channels, or, becoming an introducing broker (IB) – a company that introduces new clients to BDSwiss with a view of supporting the client themselves.


The BDSwiss IB partnership program is a means for partners to earn competitive remuneration while partnering with one of the most trusted brands in the FX industry. We currently service IBs from various regions by empowering them to support their clients including state-of-the-art trading tools and effective educational content.


Meanwhile, BDSwiss’ Affiliate program enables anyone with a strong online presence in the financial services field to benefit from our competitive remuneration plans by introducing our products and services to their audience. Affiliates can take advantage of professional marketing materials and tracking tools to help them monetise their marketing activity.


To date, we have worked with over 17,000 of affiliates and IBs, providing the necessary support for them to engage with their target audience.



What’s the difference between an IB and an Affiliate?

The main difference between IBs and affiliates is the nature and scope of their operations.  Affiliates tend to target and refer audiences largely via online activity, while IBs will often hold offline events and maintain a network which involves in person communication, as well as sometimes even operate on a whitelabel brokerage level. 



Who can become an IB?

Every broker will have slightly different criteria that determine who they will accept as IBs. For BDSwiss, this is no different. Our IB program specifies precise conditions that we expect these individuals or companies to meet, in order to be welcomed into the BDSwiss family as an IB.


Moreover, regulators specify IB criteria and then the brokers are obligated to align their operations and partners agreements accordingly.  



The BDSwiss advantage

Partnering with BDSwiss provides IB with multiple advantages and benefits:

  •       Industry-leading commission rates 
  •       Remuneration on sub-IB earnings
  •       Customised IB links and expert support
  •       Dedicated IB portal with advanced performance tracking and reporting tools
  •       Customised promotional banners available directly through a centralised online hub
  •       Specialised IB events including coordination and sponsorship initiatives



Latin American and Asian IBs

For partners operating in Latin American and Asia, BDSwiss provides a full Partners Support Kit including localised marketing materials, 24/5 dedicated support, local events and seminars, and innovative products and promotions to increase conversion and client engagement.



High growth areas

Territories that are currently very attractive for new IB partners and affiliates are Asia and Latin America. Whereas US and European markets have become highly saturated over the past decade – Asian and Latin American operators are experiencing a trading boom.


Relatively slower to develop countries with less capitalised financial markets has left Latin America and Asia trailing other territories, but this gap is rapidly closing as new FX companies break new ground in developing countries.


Potential affiliates and IBs can take advantage of these regions by applying to become an IB or an affiliate. If their application is successful, individuals and businesses can monetise the surge in trading activity worldwide.


Demographic catalyst

Latin America is gradually increasing the size of its middle class, which, when combined with stronger regulation, is encouraging greater numbers of people to try trading for the first time.


Meanwhile, with a population of almost 650 million people, Southeast Asia is possibly the world’s largest retail trading market given the surging levels of population growth, combined with greater disposable incomes in all parts of society. Asia is proving its long-held promise of being a sleeping giant in a region that is one of the last to offer online services. The rapid economic expansion of different nations in Southeast Asia has brought about an increasing interest in online investments and trading Forex and CFD products.


Linguistic allure

Much like Asia, Latin America also has a superb demographic background. The continent’s population is estimated to be 630 million and if non-Spanish speakers are excluded, that still leaves over 400 million potential clients. Latin America has historically been let down by low levels of internet connectivity – as an example, in Mexico, only 45% of the population has internet access. However, the rate of internet adoption is growing exponentially year-on-year which makes Latin America one of the most opportune regions for marketing FX/CFD services in the world.



On the issue of regulation

Market regulation is a key issue. It is quite common to see unregulated FX brokers setting up operations in Southeast Asia, or other regions with lower regulatory standards, to avoid costly capital adequacy requirements but still take on clients.


The result has been an overly competitive market with dozens of brokers using questionable sales practises to win new business. 


For IBs, it is therefore essential to operate under the wing of a broker that is fully regulated in non-EU jurisdictions while offering multilingual 24-hour support to all clients.



COVID-19 impact

This year’s COVID pandemic has been a hammer blow to the world economy, reducing incomes, spending and economic activity in every country. However, coronavirus has also served to boost market volatility and trading volumes in the financial markets.


Short-term traders crave volatility which has meant an explosion in the number of people trying trading for the first time, and trading volumes amongst existing traders. For IBs and affiliates, COVID-19 has been an opportunity in disguise: an opportunity to introduce FX trading to new audiences and encourage higher trading activity by marketing engaging market research content.


In the medium-long term, we are likely to see a greater focus on online productivity tools such as Zoom – yet another opportunity for IBs and affiliates to launch collaborative online initiatives to educate traders. At BDSwiss, we intend to harness online productivity tools to build rapport and to work more closely with our clients, IBs and affiliates. We encourage our partners to do the same!


Higher trading activity leads to higher remuneration for IBs, while higher volatility continues to be interpreted by novice traders as an avenue to higher returns and always spurs more volume – it is essential for IBs to educate their clients that volatility is a double-edged sword, even though most clients continue to see volatility as a vehicle to riches.



Final Word

Despite being undeveloped for generations, Latin America and Asia are two regions that are rapidly catching up to their Western counterparts. Greater internet connectivity, higher disposable incomes and a greater sense of entrepreneurship are all factors contributing to the growth of trading in Latin America and Asia.


For IBs and affiliates, these two regions offer the most spare capacity and most long-term potential compared to any other region globally.


However, several challenges must be overcome. Firstly, partners should understand that working with Latin American and Asian clients can be difficult because of cultural or economic factors – which is why partnering with an appropriate broker that has an already established market presence and a true understanding of the local culture as well as the market, is key.


Check out BDSwiss’ IB and Affiliate programs to see how they can help you to become an IB or an affiliate.

How to Use Social Data to Launch a Successful Forex Affiliate Campaign

How to Use Social Data to Launch a Successful Forex Affiliate Campaign
April 11, 2019

Any forex affiliate marketer who uses social media campaigns will know that social networks have a great deal of issues when it comes to forex marketing. To begin with, determining social media ROI in forex affiliate marketing is next to impossible. There’s also the myriads of obvious — but not so obvious, social media pitfalls that you need to avoid.


Yet the money spent on social media advertising is on the rise, especially when it comes to online products like forex trading. So it’s pretty fair to say that social media seems to be working well for forex affiliate marketers, and even though there are definitely major migrations to new social media channels, audiences are increasingly active on social media.


So the question we should really be asking here is: How can you use social media to your advantage as a forex affiliate marketer?


Choosing the Right Channel

There are tons of social networks available to target trading related traffic, but as a Forex partner you definitely need to consider which are the best ones to run your ads or publish your content on. The social media platforms that you choose to use need to have a pre-existing audience interested in online forex and CFD trading. Channels like Facebook, Twitter and Linkedin are used by a healthy number of people interested in forex, finance and overall investing. Instagram and Telegram are also increasing in popularity, especially when it comes to forex affiliates who work as signal providers. Once you find your key channels, it is crucial to set up your account and profiles correctly, as social media channels can be a source of both organic and paid traffic.


Choosing the Right Offer

A huge part of your success lies in your ability to avoid wasting time on campaigns that will not generate valuable leads.This means that you need to promote your offering in a unique and engaging manner. It’s also always useful to check what’s trending in the social media world at the moment. It’s also wise to keep an eye on the competition. What are other forex affiliates doing at the moment to attract potential clients on behalf of their broker? Are they offering trading alerts, educational courses or unique tools that alert traders to market opportunities?


Choosing the Right Audience

Targeting your audience is also a crucial part of your campaign-setting process, so you will need to take into consideration what would be the key demographics, interests,  age, etc. of your potential forex traffic. This will enable you to tailor ads around a specific user base. Looking at the competition will also help you target the right audience segments.


Using Social Data to Determine Copy Strategy and LP Content

It’s a common saying that there’s no way to have an online marketing campaign without a brand-new landing page. Most forex affiliate marketers would agree, but few would hang the success of a whole marketing campaign on a single landing page. There’s probably going to be a whole host of content, optimized websites, and paid ads.


Creating Campaign Materials and Assets

Social data can help forex affiliate marketers make all the choices that matter to the creation and performance of marketing materials and assets. With something as simple as an Instagram post, social data can determine the theme, the setting, the filter, the time of day when the content is released, and probably the piece of content that gets released before that post, and the one after.


Fine Tuning and Split Testing

Even if you’re new to forex affiliate marketing, you’re probably aware that you have to test your ads to see how well they are performing and more importantly, how they can be improved. At the very least, you need to see the weak points of your ad campaign and get ideas what to do about them. When you go back to analyze your campaigns, it’s precisely social data that’s going to give you the feedback you need to pack more punch into your social ads!



Social data can do a lot to ensure a successful launch of a marketing campaign. However, it’s only useful if the marketer knows how and where to look for data, which data is useful, and how to analyze it. At the end of the day, you can use social media for your affiliate campaign as much or as little as you want to, but the truth is that it’s impossible to disregard social networks completely.


Sources:  Mobidea, linkfluence, nopcommerce April 10, 2019, 16:30 GMT.

Affiliate Marketing Through Social Media – Tips from Top Affiliates

Affiliate Marketing Through Social Media – Tips from Top Affiliates
January 14, 2019

Using social media for affiliate marketing can be very effective in expanding your reach as a marketer. However, it’s important to make sure your social media posts are not created for the sole purpose of spreading your affiliate or website link. Posts without value are posts that will eventually cause your audience to lose interest, rendering your efforts of using social media for affiliate marketing useless. Intrusive advertising methods and spamming are some of the worst practices when it comes to affiliate marketing and social media.

1. The 80-20 Rule
Rogers Michael Stevens, the author of Affiliate Marketer Training blog notes that when using social media, it is important to make sure you provide actual value to your followers. An easy method to ensure that you are not spamming your audience in your social media is using Stevens’ 80-20 rule: “On my social media platforms I like to have 80% of my posts as entertainment or education purposes only and only 20% of my posts have anything to do with promotions.”

You can’t just put up hundreds of posts every day that are essentially advertisements. It gets old fast and most people view it just as bad as spam. It’s ok to throw in some relevant ads once in a while, but the majority of your posts and updates on social media should not contain affiliate links or links to sales pages on your website. This is especially true for new affiliate marketers who have only recently established a following, they need to ensure that they build trust first and monetize later. That being said, it is also important to make sure you are also addressing the right audience with your promotions or product. Even if your promotional posts are restricted to 20% of your posted content, your audience can still lose interest, if your advertised products or services have nothing to do with what your audience is looking for.


2. Focus on high quality products

If you’re promoting lower quality products and services, regardless of your post quality, the look of your link, or the visual or video use, you’re most likely not going to have much success. It is important to remember that just like the digital space; online audiences are ever evolving and have become very sensitive to product quality as well as ponzi schemes, scams and false claims. When it comes to forex affiliate marketing therefore, it is important that you choose to partner with a transparent, regulated broker with long standing market reputation.

What is more, you will have an easier time praising the merits of a broker with a solid market presence and you will be more motivated to back a trading service that you really believe in. Ultimately, if you manage to impress your audiences with a quality broker, they’re more like to do the word of mouth marketing for you, sending other interested parties your way. While focusing on as many brokers as you can, regardless of quality, may seem like the way to get more from social media for affiliate marketing, you are doing yourself a disservice in the long run, as your audiences will soon come to distrust your recommendations.


3. Stay Active

It is simple, the more active you are on social media, the more exposure you will get and the more followers you will acquire over time. Also be sure to stay active in the comment sections. If someone replies to a tweet or an image on Facebook, be sure to respond. This helps build a rapport with your followers and establish a loyal community that trusts and follows you. This will not only help you increase your earnings but it will also allow you to get inside the minds of your target audience.  


4. Deliver Excellent Quality Content

CEO of MobileMonkey, Larry Kim underlines that when it comes to affiliate marketing and social media, context is Queen and content is King. Producing quality content, be it for entertainment, educational or promotional purposes is key to your success in social media. Instead of constantly promoting products and services, start by creating and sharing great content that your audience will enjoy.  


5. Using ads

When it comes to forex affiliate marketing and social media, the truth of the matter is that the use of paid ads is essential to your success.  Selectively promoting your top content on social media and building your remarketing audience by tagging site visitors with a cookie is one of the simplest and most widely used strategies when it comes to affiliate marketing. Applying behavioral and demographic filters on your audience and remarketing lists for search ads can also help you decrease your cost per click. Facebook’s “Relevancy Score” also influences your cost per click and it is a crucial metric. You can increase your quality score for Twitter and Facebook by increasing your post engagement rates. A high quality score is great because you’ll get a higher ad impression share for the same budget at a lower cost per engagement.  


6. Use Helpful Applications

Growth editor at Buffer, Alfred Lua, suggests experimenting with different multi-platform applications such as Hootsuite and Buffer to save time and money, if you are new to affiliate marketing. Both offer advice as to when the best time is to post, or let you decide for yourself. Most of the biggest social networks are covered by both, although as they are freemium, which means that you’ll need to decide what core features you need in order to better promote your site or channel on social media. For a small-scale affiliate with a few stories per week and two or three social channels, the free versions of Buffer and Hootsuite are probably sufficient.


Sources: wordstream, socialmediaweek, onlineaffiliateworld, affiliatemarketertraining as of 8:30 GMT, Jan 10, 2019

How I’ve Seen Forex Affiliate Marketing Change Over the Years: An Interview with Raphaël Coffin

How I’ve Seen Forex Affiliate Marketing Change Over the Years: An Interview with Raphaël Coffin
December 17, 2018

The marketing affiliation scene has changed dramatically over the years, with a great number of businesses now relying almost solely on affiliate marketing for expanding their presence and scaling the reach of their products and services. When it comes to the forex / CFD trading industry, it is no secret that affiliate marketing has been an integral part of the marketing strategy of the majority of brokers. In fact, we’ve witnessed an aggressive broker race to on board the most talented affiliate marketers in an effort to expand their online presence and build a robust partner network. BDSwiss Senior Affiliate Manager Raphaël Coffin, counting more than 5 years industry expertise and currently leading our company’s affiliate team in the Berlin office, comments that the affiliation landscape is extremely dynamic and will continue to evolve as an industry in the foreseeable future.

– How has affiliate marketing changed over the years in your experience Raphaël?
Over the years affiliate marketing has proven itself a viable customer acquisition channel, however the affiliate marketing industry had quite humble beginnings. In fact, the concept of affiliate marketing existed long before the internet was around. If you think about it, any referral program in which the referrer receives a commission for driving new business, is an example of affiliate or performance-based marketing. The internet simply revolutionised the industry. In its early digital era, affiliate marketing was mostly associated with retail corporations. Amazon was one of the first companies to launch its partner program in 1996 and by 1998 the first two affiliate networks emerged. So we are talking about an immense industry built in a very short time span. In fact, by 2012, in the UK, affiliate marketing represented 6% of the country’s online economy according to the national Internet Advertising Bureau. During the early years of affiliation, there were a lot of issues; many brands with affiliate programs couldn’t determine if their affiliate traffic was incrementally lifting sales for example and affiliate remunerations were not very competitive or transparent. Today, the picture has changed dramatically and affiliate programs now offer more value than ever before, especially when it comes to the forex trading industry.

– How would you describe the current situation in the forex / CFD affiliate marketing industry?
The forex affiliation has evolved into a highly dynamic industry with immense potential. Forex affiliate marketing is now considered a vital part of the marketing strategy of forex brokers. In the last few years, the forex affiliate industry has become highly competitive, with brokers offering great rewards, high remuneration, advanced tools and dedicated support to their partners. Brokers today invest heavily in affiliation; in fact the broker-partner relationship has changed drastically in the last decade as both parties have become more demanding of their partnership. Partners demand constant communication, better marketing and tracking tools and more competitive remuneration, while brokers expect high quality traffic and quality branding that presents their brokerage in a fair light.

– Which is the biggest forex affiliate marketing trend in 2018?
For me personally, 2018 was the most innovative and exciting year for forex affiliate marketing. To be honest, in all the years I’ve worked in affiliate marketing, there’s never a boring day, there’s always some new angle to explore, an exciting campaign, a bright idea or new approach, and of course, fresh, out of the box trends to be explored in the broader affiliation market. When it comes to 2018, we’ve seen some major shifts in the broader affiliation industry, brought upon primarily by millennials’ need to explore new concepts, traffic sources and channels. With the rise of self-publishing tools and social media marketing, the global population of affiliates has grown substantially. We’ve seen niche influencers entering the arena, along with crypto-trading educators and forex vloggers. These new types of forex affiliate marketers often have very targeted audiences, which helps drive warm leads to their brokers.

– What are some of the challenges that forex affiliates are facing today?
From a partner’s perspective, forex affiliate marketing comes with its own set of challenges. With the rise of social media, audiences have become savvier and more skeptical of traditional affiliate marketing methods. Trading audiences in particular now demand quality content with a strong, original voice. They want honest opinions and reviews of the brokers’ services and products. Above all else, audiences demand authentic interactions and authentic messaging. Moving into 2019, the affiliation industry will become even more competitive with brokers and affiliates having to work even harder to meet the demands of their audience and clients. As audiences get more tech savvy and demanding, affiliate marketers will have to find new innovative ways to promote their endorsed brokers.

– How does BDSwiss help its forex affiliate marketers?
At BDSwiss we make sure all our partners receive first rate support. Our Marketing and Affiliates teams align their efforts 100% with our partners and work closely together to achieve their common goals. We further maintain constant communication with our partners, offering regular updates on our latest marketing campaigns, branding efforts, best practices, regulatory changes and overall business strategy. What is more, we have established automated marketing funnels, based on each client’s current lifecycle stage, which has allowed us to optimise our partners’ conversion rates. In 2018, BDSwiss doubled its partner program budget and on boarded a great number of industry affiliates experts to offer high-level support. The launch of our brand new partners’ portal and blog also adds to our efforts to support our partners’ community.

– What does the future of forex affiliation look like?
I think it is now clear that forex Affiliate marketing has a very promising future, it has withstood the test of time and has managed to become an integral part of the overall marketing strategy of brokers on a global scale. The future for forex affiliate marketing is clearly very promising. Looking ahead to 2019, BDSwiss also plans to continue to invest in its partner programs and affiliate marketing with increased budget, bigger teams, more events and refined campaigns.

Making It Big In Affiliate Marketing Without A Website! 5 Key Forex Affiliate Trends To Watch in 2019

Making It Big In Affiliate Marketing Without A Website! 5 Key Forex Affiliate Trends To Watch in 2019
December 5, 2018

Affiliate marketing has become a key source of online income for many tech-oriented millennials and marketers. Today forex CPA marketing offers some of the highest type of compensation and now, more than ever, it’s easier to meet a sustained income solely through affiliate marketing. As a forex affiliate marketer you need to be able to promote CPA offers on the right channels such as social media, forums and blogs, as well as multiple ad networks and other traffic sources. As a forex affiliate, it is also important to keep up with the latest affiliate marketing trends in order to be able to make the most out of your target audience and increase your commissions. So what are the hottest forex affiliate marketing trends for 2019?

1. Influencer Marketing Continues To Rise
Influencer marketing has become a vital digital discipline and has a big influence on any kind of affiliate marketing, but that’s especially true when it comes to forex and CFD trading. Because of the nature of online trading, influencers such as independent traders, market analysts, trading educators etc, can have an immense appeal and can attract quality traffic looking to learn more about online trading. If you don’t want to have the public exposure, you can always work with a number of influencers who can help you reach new audiences with your marketing efforts.

What’s important to remember when it comes to this relatively new marketing source is that authenticity always wins. As prospective clients are increasingly becoming distrusting of advertising and marketing, the great majority states that transparency is an important factor when deciding which broker to support. This number is even higher among millennials. Since people place more trust in humans than in brands, influencer marketing has been, and still is, trending up. Authentic content, generated voluntarily by fellow traders, is always a safe bet for forex affiliate marketers.

2. The Wealth Niche Is Still Strong
Wealth and Money was and probably always will be amid the 8 most profitable niche for affiliates. In 2019, millennials will be looking to invest. So the topic of online trading and its profit making potential are concepts that attract audiences. The more informational your website or online presence is on the risks and opportunities involved in online trading and the more thorough and unique your content is, the more traffic it will attract. What is more, if your content is supported by experts and professionals in their respective fields, your reviews, articles, videos or tutorials can be visited by thousands of prospective traders every day.

3. Social Media & Live Streaming
With an average of 3.2 billion global social media users, amounting to 42% of the global population, there’s no denying that social media holds immense potential. With numbers like that, social medias’ significance to online marketing cannot be ignored. Social media has become embedded in almost everyone’s daily life. Understanding the changes implemented in the social networks is therefore essential for affiliate marketers. And these can change a lot. The most popular social trends in 2019 and onwards are video, automation, live streaming and, as we already mentioned, influencers.

Live Streaming in particular, presents a dynamic and highly effective new communication tool used by a great number of influencers and marketers. Live Streaming is expected to dominate in 2019 and beyond. According to Go-Globe, currently live streaming accounts for two-thirds of all internet traffic. By 2020, it’s expected to account for 82 percent of all internet traffic!

What you should remember as an affiliate marketer is that dominating a single platform is not enough anymore. Your leads on Facebook are not on YouTube, and those on YouTube are different to those reading the content on your website. As such, the key to your success is to repurpose your content across multiple platforms relevant to your forex audience.

4. Quick Answers
Originally launched in 2014, Quick Answers are snippet-style listings of questions and answers in Google’s search results. When you search for a how-to question on Google, you’ll typically find them between the first sponsored and first organic listing. Savvy marketers, however, are now generating web content with the goal of appearing in Google’s Quick Answers. As forex affiliate marketers, what’s important to remember is that there are a lot of specific trading related questions that have not yet been defined in quick answers. This means that Google’s Quick Answers could be a great way to attract highly targeted organic traffic.

5. Micro-Moments Are Taking Over A Consumer Journey
Today’s consumers are bombarded by content, ads, offers, emails, push notifications and everything else. As the information load continues to grow on the web, users look for quick ways to find easy, concise and clear answers to their questions. It’s all about fast info consumption through brief videos, audio and key points. As an average individual already spends more than three and a half hours per day on their smartphone, brands and marketers have an increasingly harder time attracting the attention of their audience. That’s where micro-moment marketing steps in. The micro-moment is a new type of consumer behavior, which occurs when people reflexively turn to a device, usually a smartphone, to act on a need to learn something, do something, get to know something or buy something.

There are a lot of different types of micro-moments such as I-want-to-know moment, I-want-to-go-moment, I-want-to-do moment or I-want-to-buy moment. According to Google’s content marketing team, on average, Think with Google, users experience “micro-moments” 150 times a day. Why are micro-moments so important? Because people, in general, make instant decisions on what to buy, where to invest or what to learn more about during these very brief moments; which in turn gives you a window of opportunity of only a few seconds to catch their attention! Micro-moments work, because they provide consumers with the right information exactly when they need it. Ultimately, the whole consumer decision journey is a combination of these micro-moments across all channels and devices. The successful forex marketers of tomorrow will be those who are able to meet their audience’s needs in these micro-moments.


Looking to become a Forex Affiliate?

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Sources: Finance Magnates, The Balance, Think with Google 30/11/2018 9:00 AM GMT

Best Traffic Sources for Affiliate Marketing Pros & Market Trends for 2019

Best Traffic Sources for Affiliate Marketing Pros & Market Trends for 2019
November 23, 2018

As a forex affiliate marketer understanding your audience and what they are looking for can help you better determine the channels through which to approach your traffic. There is a vast number of different traffic sources you can tap into. The question is which are the best traffic sources to use when it comes to targeting potential Forex and CFD traders and how can you best use these channels to attract quality leads.


What are your existing traffic sources?
Tracing the origin of each visit or session to your website is the first step to take when it comes to determining the most effective traffic sources. By understanding what your key website traffic sources are and which traffic sources are converting the most, you’ll be able to truly optimise your overall monetization strategy. That being said, there a number of major traffic sources that are rising in popularity in 2018 and onwards, and if used correctly they can help you attract high quality Forex, CFD traffic that will translate to a healthy number of FTDs and increase your commissions as an affiliate.


Search Traffic
When it comes to search traffic, Paid Ads or PPC and Organic Search Traffic should be your two constant concerns as a forex affiliate marketer. The key to attracting high forex converting traffic with search ads like Google Ads is really pinning down what your audience is likely to be googling for.

As far as Adwords is concerned, your Cost Per Click (CPC) is determined by the keyword you’re bidding for, and just how relevant your website and ad are to that specific keyword. The forex trading sphere can virtually cover almost any term related to finance and investing which means you may be able to find targeted keywords that are aligned with your websites niches and offer a healthy return on investment.  It is also important to keep mind that while Google is the most visited website on earth, there are other online traffic sources for search engines out there like Yahoo, Bing, Baidu and many more

When it comes to Organic Traffic or traffic which comes directly from the search engine; the chances of conversion are 7 times higher. Having your website rank on the first page of Google for any online trading related search requires carefully curated content, consistency and good SEO skills but it definitely pays off! Google’s organic search listing is immensely powerful and can bring you a completely free source of quality forex trading traffic!


Social Traffic

There are tons of social networks available to buy trading related traffic, but as a Forex partner you definitely need to consider which are the best ones to run your ads or publish your content on. The social media platforms that you choose to use need to have a pre-existing audience interested in online forex and CFD trading. Channels like Facebook, Twitter and Linkedin are used by a healthy number of people interested in forex, finance and overall investing.

Once you find your key channels, it is crucial to set up your account and profiles correctly as social media channels can be a source of both organic and paid traffic. Targeting your audience is also key, so you will need to take into consideration what would be the key demographics, interests,  age, etc. of your potential forex traffic. This will enable you to tailor ads around a specific user base.

A geo with a great deal of untapped potential when it comes to Forex and CFD products is South East Asia. Tailoring your social channels and ads to target these regions can help you tap into a fresh, tech-savvy audience that is increasingly growing interested in forex and CFD trading products and platforms…

For forex affiliate marketers seeking to target Southeast Asia traffic, educational forums and well-established social media platforms such as Facebook are the strongest traffic sources. In fact, Facebook is a key driver of growth across the region with Indonesia, the Philippines and Vietnam boasting more than 250 million users combined!

Mobile Traffic
Mobile traffic is currently the fastest-growing traffic source on earth. 5 years ago we couldn’t imagine advertising in developing countries! Now these countries love smart phones, which makes them an untapped audience with immense conversion potential. Mobile as a forex trading traffic source allows advertising in such untapped markets globally, allowing for cheap advertising spend with high ROIs. It is also important to remember that in developing geos access to a mobile phone is far easier than to a computer.

Remember that plenty of traffic sources like Facebook and Google have both desktop and mobile traffic. Ensuring that your website or ad is being displayed properly on all cell phones or how fast it’s loading can be a challenge to optimize for many affiliates. But the ROI potential is huge!

When it comes to mobile advertising, you can opt for:
– Popunders
– Redirects (users land on a specific URL and are instantly redirected to your lander)
– Push Notifications
– Banner/Display


Global Mobile Advertising Spending Forecast, 2013-2019

Source: eMarketer

Unsurprisingly, an increasing number of forex affiliate marketers are opting for mobile ads over web ads as the mobile realm allow for cheaper ad spends with higher revenues. Some of the most popular mobile advertising platforms include Millennial Media, iAd from Apple and AdMob from Google and they are very easy to use. Contrary to popular belief mobile media really isn’t really that complex, it actually works just like social media or paid web ads with the only difference being that the delivery mechanism is a smartphone or a tablet computer instead of a PC.


Final Thoughts
When it comes to forex affiliate marketing, paid traffic is very effective and can have a huge ROI potential if you do it right. It is always important to remember to constantly track your advertising campaign and to continuously optimize it based on the data you receive from your ad network. The key to making profit with paid advertising is proper strategy, tracking everything and continuously optimizing your ad campaigns to ensure best possible performance!